Senior Specialist, Retail Marketing
Senior Specialist, Retail Marketing
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Salary Not Disclosed
1 Vacancy
Job Description
About Us
SharkNinja is a global product design and technology company with a diversified portfolio of 5star rated lifestyle solutions that positively impact peoples lives in homes around the world. the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories driving significant growth and market share gains. Headquartered in Needham Massachusetts with more than 3300 associates the companys products are sold at key retailers online and offline and through distributors around the world.
The Senior Specialist Retail Marketing will be responsible for leading the daytoday item setup and optimization driving activities while fostering positive internal and external relationships to drive mutually beneficial brand objectives and growth. This driven and dynamic individual will manage internal and external retailer resources to bring the digital shelf to life including retail setups PDP content brand pages and webcollages to help support a high rate of conversion digital penetration and market share growth. The Senior Specialist Retail Marketing will work closely with retailer partners including digital merchandising teams buyers and planners and will drive programs to win across retailers. The Senior Specialist Retail Marketing will have worked in a multifaceted fastpaced environment where you have excelled at bringing a brand to life. As a strong crossfunctional leader you will find working with multiple teams exciting and understand how to navigate the complexities that can be associated with big working groups.
Responsibilities:
- Manage & execute account set ups for all new product (NPD) and assortment changes for key accounts including setup sheets & routing of visual content (gallery images video webcollage) ensuring that content is bestinclass and optimized for conversion
- Present at external customer meetings and internal meetings with leadership on digital marketing strategy
- Be the driver of change: challenge retailer limitations to improve the way SharkNinja appears on the digital shelf
- Work with external partners including brand advocates where applicable to drive increased conversion online through content optimizations
- Streamline internal processes while achieving higher quality results by creating & sharing playbooks & best practices to crossfuncational teams
- Work with third party partners and tools to gain content insights
- Primary project manager for execution of all elements needed to support SKUs in digital retail including landing pages display banners and all other forms of retailer creative
- Superuser of retailer platforms: Proactively explore new tactics and understand new retailer capabilities requirements and site merchandising levers
- Drive retailers site merchandising capabilities for optimal navigation cross merchandising and enhanced content
- Optimize copy through SEO analysis to ensure we are right reaching the right consumers at the right time in the right place
- Analyze competitive and complimentary products to identify trends and opportunities
- Scrub site daily to ensure all product content is accurately represented and is best in class
- Marketing Operations
- Retailer portal to manage ongoing digital content changes for all SKUs
- Salsify management and DAM super user
- There is opportunity to further expand and grow through retail media management across a handful of key accounts
Requirements:
- Bachelors degree in marketing strategic sales or similar
- 35 years retail CPG wholesale or DTC work experience
- Ecommerce experience
- Experience with item setups across different retailers
- Ability to work crossfunctionally and throughout levels of the organization
- Attention to detail being able to coordinate all details to ensure accuracy and consistency across all consumer facing materials
- Experience with Salsify and review syndication platforms like BazaarVoice
- Communicates clearly highly organized with proven multitasking ability
- Proficient in Excel to gain efficiencies in working with large data sets
- A data driven decision maker who knows how to leverage information to build a business case for new content creation and selling in whitespace ideas crossfunctionally
- Marketing experience a plus
Our Culture
At SharkNinja we dont just raise the barwe push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible push boundaries and deliver results that others only dream of. If you thrive on breaking out of your swim lane youll be right at home.
What We Offer
We offer competitive health insurance retirement plans paid time off employee stock purchase options wellness programs SharkNinja product discounts and more.We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining whats possible. When you join youre not just part of a companyyoure part of an outrageously extraordinary community. Together we wont just launch productswell disrupt entire markets.
At SharkNinja Diversity Equity and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinjas innovation every day. We support ALL associates in bringing their authentic selves to work making an impact and having the opportunity for career acceleration. With help from our leadership associates and our community we aim to have equity be a key component of the SharkNinja DNA.
Learn more about us:
Life At SharkNinja
Outrageously Extraordinary
Required Experience:
Senior IC
Employment Type
Full Time
