Sr Digital Business Manager
Sr Digital Business Manager
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Job Description
At TMobile we invest in YOU! Our Total Rewards Package ensures that employees get the same big love we give our customers. All team members receive a competitive base salary and compensation package this is Total Rewards. Employees enjoy multiple wealthbuilding opportunities through our annual stock grant employee stock purchase plan 401(k) and access to free yearround money coaches. Thats how were UNSTOPPABLE for our employees!
This position is a hybrid position requiring the successul candidate to be in office three (3) days per week. The candidate will be located in Bellevue Washington or Herndon. Virginia.This Seniorlevel IC will be responsible for delivering key outcomes through web/app experiences. While they will not manage a team they will be responsible for leading in a matrixed crossfunctional environment and peer mentorship of other more junior members of the team. The right candidate will possess superior communication skills and a high level of executive presence as a primary responsibility will be partnering with Marketing Lines of Business and Creative teams ensuring enterprise campaigns are delivered in the digital channel in the optimal way and agreed quarterly targets are delivered. The right candidate has a bias to action and is outcomesdriven with accountability for KPIs across the prospect and base customer lifecycle spanning activation conversion onboarding engagement retention crosssell winback and saves. This datadriven position is comfortable leveraging data to define and influence innovative experiences that increase customer satisfaction drive online and omnichannel sales and reduce costs.
The right candidate embraces experimentation and learning and is energized by the spirit of continual improvement. The position requires a high level of crossfunctional collaboration with lines of business integrated marketing creative studios customer care UX business insights etc. This position reports on analyzes and uses historical data site/campaign performance and research to inform strategy and prioritize work based on business impact. They will influence and support new features and functionality launches to increase activations and support the overall customer experience.
Planning & Communication
Own and drive web strategytodeliver business outcomes across the prospect and base customer lifecycle spanning activation onboarding engagement retention crosssell winback and saves.
Definewebstrategy measurement plan user flowsand creative learning agendasto supportbusinessgoalsand enterprise initiativesas well as analyzing relevant data and insights to optimize campaignand siteperformance.
Leveragevaluable trends through data analysis mapping the customer journey defining customer segmentation ideating marketing plans to deliver success against these customer segments and phases building a testing roadmap and working with key stakeholders to execute this roadmap.
Identify experience gaps to understand customer satisfaction motivation etc. to develop deep insights into customer needs and behaviors to help inform traffic strategies and product roadmap.
ChannelManagement & Growth
Define and execute tactics test plans and optimization across web for Prospect and Customer flows that deliver against acquisition and engagement KPIs to further business outcomes.
Own the merchandising and traffic flow to move customers through the funnel and retain them including customer segmentation and tailored experiences.
Create artifacts needed to set up projects for success includingplanning materials impact sizingand forecasts performance measurementand applying learnings tooptimize results.
Identify opportunities for efficiency and automation and work crossfunctionally on implementation.
Communicate marketing objectives strategy and milestones to senior leaders and key stakeholders.
AnalysisOptimization& Scale
Act as business investorand customer advocate to champion optimal digital experiences.
Use consumer and marketdata andinsights to develop hypotheses and create a testandlearn plan for improving experiences and functionality across key areas in Digital.
Lead transformation through continual optimization and building efficient and scalable processes.
Codify learnings and share best practices across teams.
- Ability to distill complex and multifacetedstrategies and articulate narratives into slide format.
- Sourcing and manipulation of complex data sets including leveraging pivot tables and Vlookups.
- Managing content portfolios and how to govern allocation and optimize for business goals.
- High comfort level with current marketing measurement practices and attribution methods;Proven ability to transformcustomerbehaviordata and insights into actionable tacticsandtrends.
- Proven ability to identify and drive A/B test methodology and implementation.
- Leveraging quant and/or qualresearchmethods to attain customer insights and inform strategy.
- Ability to navigate a crossfunctional environmentwithsuperior verbal and written communication skills.
- Ability tobuild dashboards and other data visualization using tools like Adobe Analytics or Tableau.
- Experience developing customer segments and tailored content to increase engagement and drive business outcomes.
- Proven ability to achieve or exceed business goals.
- Proven ability to meet deadlines in fastpaced environment.
- Proven ability toprioritize and communicate commitments and timelines effectively.
#LICorporate
The pay range above is the general base pay range for a successful candidate in the role. The successful candidates actual pay will be based on various factors such as work location qualifications and experience so the actual starting pay will vary within this range.
At TMobile employees in regular nontemporary roles are eligible for an annual bonus or periodic sales incentive or bonus based on their role. Most Corporate employees are eligible for a yearend bonus based on company and/or individual performance and which is set at a percentage of the employees eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance. To find the pay range for this role based on hiring location TMobile our benefits exemplify the spirit of One Team Together! A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members. Full and parttime employees have access to the same benefits when eligible. We cover all of the bases offering medical dental and vision insurance a flexible spending account 401(k) employee stock grants employee stock purchase plan paid time off and up to 12 paid holidays which total about 4 weeks for new fulltime employees and about 2.5 weeks for new parttime employees annually paid parental and family leave family building benefits backup care enhanced family support childcare subsidy tuition assistance college coaching short and longterm disability voluntary AD&D coverage voluntary accident coverage voluntary life insurance voluntary disability insurance and voluntary longterm care insurance. We dont stop there eligible employees can also receive mobile service & home internet discounts pet insurance and access to commuter and transit programs! To learn about TMobiles amazing benefits check out.Never stop growing!
As part of the TMobile team you know the Uncarrier doesnt have a corporate ladderits more like a jungle gym of possibilities! We love helping our employees grow in their careers because its that shared drive to aim high that drives our business and our culture forward. By applying for this career opportunity youre living our values while investing in your career growthand we applaud it. Youre unstoppable!
TMobile USA Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age race ethnicity color religion creed sex sexual orientation gender identity or expression national origin religious affiliation marital status citizenship status veteran status the presence of any physical or mental disability or any other status or characteristic protected by federal state or local law. Discrimination retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated.
Talent comes in all forms at the Uncarrier. If you are an individual with a disability and need reasonable accommodation at any point in the application or interview process please let us know by emailing or calling. Please note this contact channel is not a means to apply for or inquire about a position and we are unable to respond to nonaccommodation related requests.
Required Experience:
Manager
Employment Type
Full-Time
