Sr. Brand Marketing Specialist
Sr. Brand Marketing Specialist
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
Overview
As a part of the Brand Marketing team you will leverage your strategic technical creative and operational skills to develop and execute comprehensive brand strategies that drive business growth and enhance customer engagement. Your ability to analyze and synthesize data craft compelling brand narratives and manage multiple campaigns will be crucial in ensuring the success of our brand initiatives.
Responsibilities
- Lead strategic marketing initiatives. Independently develop and execute complex brand strategies that align with business goals. Forecast needs guide planning and manage multichannel campaigns to drive impact across markets. Assess customer requirements market dynamics and competitor activity to help identify opportunities for growth. Assist in segmenting the market and articulating value propositions that resonate with key audiences.
- Conduct research and apply insights. Perform advanced qualitative and quantitative analysis to support decisionmaking and measure campaign effectiveness. Collect integrate and prioritize multiple data sources to inform decisions and provide actionable insights to brand and campaign planning. Evaluate feedback and brand sentiment to help identify strategic opportunities and inform ongoing improvements. Identify data gaps and recommend improvements aligned with strategic goals.
- Develop highimpact brand content. Lead the creation of compelling narratives across digital print and event channels. Tailor messaging to diverse audiences and optimize based on feedback and data. Ensure consistent application of brand identity across all touchpoints. Support governance lead audits and evaluate perception to strengthen brand positioning.
- Serve as a brand expert. Apply deep expertise in branding marketing strategy and positioning to shape direction and advise crossfunctional teams for the implementation of Esris brand identity. Synthesize market consumer and competitor insights into actionable plans. Ensure consistency and accuracy across branded materials.
- Communication and collaboration. Work with stakeholders to align marketing strategies with organizational priorities. Help integrate brand initiatives into business operations. Present complex ideas clearly and persuasively. Write for broad distribution and support brand storytelling across formats. Coach others in effective communication techniques.
Requirements
- 5 years of experience in channel marketing including developing and executing integrated and digital marketing campaigns
- Advanced written and verbal communication skills with the ability to tailor messaging to different audiences
- Experience managing multiple projects simultaneously and demonstrating strong problemsolving skills
- Proficiency in data analysis reporting and digital marketing tools
- Bachelors in marketing business or a related field
- Visa sponsorship is not available for this posting. Applicants must be authorized to work for any employer in the U.S.
Recommended Qualifications
- Experience with Adobe Analytics Adobe Audience Adobe Target Power BI Pardot and/or Salesforce
- Knowledge of GIS/Esri products
- Experience with social media content creation and marketing automation tools
- Familiarity with project management methodologies and tools
- Masters in marketing business or a related field
#LIKM2
#LIOnsite
Required Experience:
Senior IC
Employment Type
Full Time
