Area Sales Manager (Vodka Seltzer Brand)

Off Premise Area Sales Manager Vodka Seltzer Brand

Columbus OH

Short Term Five Week Contract / FullTime / Start Date: June 2 2025

Reports to: VP Spirits Public Label

About the Role

Public Label a leading fullservice marketing and field execution agency is seeking an enthusiastic selfmotivated Off Premise Area Sales Manager (ASM) to represent a Vodka Seltzer branda standout player in the booming ReadytoDrink (RTD) category.

As an ASM youll be on the front lines of market expansion. Youll drive sales execution grow account relationships and work directly with distributor teams and retail decisionmakers to bring this exciting new product to life in key markets.

Who We Are

Public Label is a nextgen commerce agency built for the now and whats next. We drive conversion across every touchpoint through three core practices: Brick & Click Commerce (traditional retail) OnDemand Commerce (Amazon DTC) and Immersive Commerce (experiential). Fueled by data powered by creativity and free from bigagency bloat we move fast think boldly and make brands unmissable. Backed by the Meet the People network we bring a culture built on hustle heart and fearless collaboration to drive real results.

What Youll Do

Work in close collaboration with the sales team and distributor leads to develop and implement shortterm sales plans to achieve longterm results for client goals and initiatives in off premise accounts

Work with supplier representatives to understand the brand and sales goals and support their efforts to increase market share through new distribution and merchandising in specific accounts

Review sales data and statistics and provide relevant reports to the senior area sales managers and/or client directly

Make sales pitches and presentations to existing and prospective clients as a key area sales manager

Gaining distribution (or secondary placement) of core SKUS and securing displays

Identify cultivate and grow strategic customer relationships

Negotiate & execute sales deals POS programming education etc.

Ensure shelf compliance for currently distributed offerings & active programs

Highlevel reporting of competitive activity in market

Be in market 4 days a week targeting 810 accounts a day & 1 day of office recaps

What Were Looking For

2 years of sales or account management experience in beverage alcohol preferably RTD

Strong understanding of distributor systems and accountlevel selling

Track record of meeting sales goals and increasing product visibility in competitive markets

Existing relationships with key retail and offpremise accounts in your region

Familiarity with alcohol merchandising standards state regulations and market compliance

Experience with new product launches and brand activation programs

Proactive organized and capable of managing your own book of business with minimal supervision

Excellent communication presentation and relationshipbuilding skills

Comfortable working in a fastpaced startupstyle environment

Proficient in Microsoft Office (Excel PowerPoint Outlook); CRM tools a plus

Must be at least 21 years old with reliable transportation

Physical Requirements

Ability to lift carry and transport products or promotional materials weighing 3550 lbs

Comfortable standing walking and moving through retail and offpremise environments for extended periods

Ability to drive across a designated sales territory including multiple account visits in one day

Must be willing to work nontraditional hours including evenings and weekends as needed

Equal Employment Opportunity

At Public Label Agency we are committed to creating a diverse and inclusive workplace where everyone feels valued respected and empowered to thrive. We are proud to be an equal opportunity employer and do not discriminate against any employee or applicant based on race color religion gender gender identity or expression sexual orientation national origin age disability marital status veteran status or any other characteristic protected by applicable law.

If you require accommodation during the recruitment process please let us know and we will work with you to meet your needs.

We thank all candidates for their applications but only those shortlisted for the role will be contacted.