Digital Commerce Director - Water Quality

Were looking for a versatile datadriven Direct Commerce Director to lead fullfunnel growth for our directtoconsumer water quality business. This is a unique opportunity to shape both highlevel strategy and daytoday execution within a brandled entrepreneurial environment.

As a core member of the digital leadership team youll build and execute a holistic strategic roadmap for our digital business and footprint. Youll own digital channel performance optimize the customer journey and partner with crossfunctional teams to scale outcomes across acquisition conversion and retention.

This role is ideal for someone who thrives in a handson generalist growth role with the ambition to lead a growing team. Youll work closely with content lifecycle and web optimization teams and interface with both internal and external stakeholders to ensure the success of DTC initiatives.

Key Responsibilities:

Leadership & Ownership

• Serve as product owner for our digital presence and direct commerce operations.
• Educate crossfunctional teams on DTC best practices digital KPIs and growth frameworks.
• Interface with crossfunctional stakeholders including Supply Chain Logistics Operations and Business Intelligence to support DTC and eCommerce initiatives.
• Manage junior digital team members and performance vendors.
• Prioritize initiatives and allocate resources toward highestROI efforts.

Acquisition Strategy & Execution

• Manage paid media channels (search social affiliate) with a focus on CAC ROAS and LTV.
• Launch and scale new traffic sources (e.g. influencer TikTok affiliate pilots).
• Partner with agencies or execute campaigns directly via Meta Google and other platforms.

Conversion Rate Optimization (CRO)

• Lead A/B and multivariate testing across highimpact areas (landing pages CTAs quote flows).
• Identify user friction using heatmaps analytics and event tracking tools.
• Coordinate UX enhancements to reduce bounce and improve lead and sales conversions.

Performance Analysis & Reporting

• Own dashboards and analytics reporting across platforms (GA4 Triple Whale Meta Ads Manager).
• Deliver monthly acquisition and conversion performance updates to leadership.
• Use data to inform messaging content strategy funnel design and media planning.

Site & Content Optimization

• Create and implement gotomarket strategies for site optimization UX and SEO.
• Manage and optimize core platforms including CMS DAM email marketing and social media.
• Oversee development of SEOdriven content pages and tagging/event tracking instrumentation.
• Collaborate with dev and design teams to implement site updates with minimal engineering reliance.

Marketplace & eCommerce Expansion

• Grow and evolve pure play eCommerce and marketplace programs including digital shelf and retail media.
• Manage data for product and marketing syndication across existing and emerging channels.

Mobile App & Platform Awareness

• Maintain a working understanding of iOS and Android (Google) mobile application ecosystems.
• Manage mobilerelated platform enhancements or thirdparty integrations as needed.

Qualifications :

• 810 years in digital marketing direct commerce eCommerce or growth roles
• Experience across platforms such as Shopify WordPress WooCommerce or similar
• Knowledge of PIM systems for syndication (e.g. Salsify Rithum Akeneo)
• Understanding of APIs webhooks and systems integration
• Fluent in paid media platforms: Meta Ads Google Ads retail media platforms
• Proficient with analytics tools: Google Analytics (GA4) Looker Tableau HotJar Microsoft Clarity
• Experience managing agencies vendors and junior team members
• Strong communicator with the ability to prioritize tests scale performance and translate insights into action

Additional Information :

Additional Information:

Fortune Brands believes in fair and equitable pay. A reasonable estimate of the base salary range for this role is Hiring Pay Range: $140000 USD $220000 USD. Please note that actual salaries may vary within the range or be above or below the range based on factors including but not limited to education training experience professional achievement business need and location. In addition to base salary employees will participate in either an annual bonus plan based on company and individual performance or a rolebased sales incentive plan.

At Fortune Brands we support the overall health and wellness of our associates by offering comprehensive competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates unique needs. This includes robust health plans a marketleading 401(k) program with a company contribution product discounts flexible time off benefits (including halfday summer Fridays per policy) inclusive fertility / adoption benefits and more. We offer numerous Employee Resource Groups to support inclusivity and our associates feeling of belonging at work.

Fortune Brands is a brand innovation and channel leader focused on exciting supercharged categories in the home products security and commercial building markets. Our portfolio of brands includes Moen House of Rohl Aqualisa SpringWell ThermaTru Larson Fiberon Master Lock SentrySafe and Yale residential.

Fortune Brands is headquartered in Deerfield Illinois and trades on the NYSE as FBIN

Equal Employment Opportunity:

FBIN is an equal employment opportunity employer and does not discriminate against any applicant based on race color religion sex gender identity or expression national origin ancestry age disability marital status protected veteran status sexual orientation genetic history or information or any other legally protected characteristic.

Reasonable Accommodations:

FBIN is committed to working with and providing reasonable accommodation to applicants with disabilities. If you need a reasonable accommodation for any part of the application or interview process please contact us at and let us know the nature of your request along with your contact information. Resumes submitted to this email address will not be responded to.

To protect yourself from fraudulent job postings or recruitment scams please note that FBIN job postings are exclusively hosted on our careers page at Work :

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