Email Marketing Manager
Email Marketing Manager
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Job Description
At Alter we re redefining health and fitness by delivering hyperpersonalized wellness programs powered by DNA insights & realtime biometrics. Our platform including the AlterMe App AlterMe Ring & AlterMe Screen guides users on movement nutrition recovery and mindset in ways that truly transform their lives.
We re looking for a resultsdriven Email Marketing Manager to own our lifecycle marketing strategy drive retention and deliver the right messages at the right moments across the customer journey. If you love combining data creativity and automation to shape user behavior and youre fluent in Braze this role is for you.
What You ll Do:
Build test and deploy email and journey flows in Braze using dynamic personalization and behavioral triggers
Segment users based on DNA traits biometrics subscription tiers and activity to deliver hypertargeted content
Continuously A/B test subject lines content CTAs and send times to maximize open click and conversion rates
Collaborate with product data design and growth teams to align messaging with the user journey and brand goals
Monitor performance metrics deliverability and reputation while ensuring CANSPAM compliance
Support highimpact launches special campaigns and seasonal programs including GLP1 education and product features
Requirements
MustHave Qualifications:
3 years of email marketing experience ideally with a DTC or techforward wellness brand
Expertlevel Braze user fluent in:
Canvas journeys and multichannel campaigns
Dynamic personalization using Liquid
Inapp messages push notifications and webhooks
Realtime segmentation and behavioral triggers
Strong understanding of email deliverability best practices
Familiarity with tools like Litmus or Email on Acid
Skilled in analyzing campaign data and turning insights into action
Excellent attention to detail with ability to juggle multiple campaigns
Experience partnering with design and content teams to develop onbrand engaging emails
NicetoHaves:
Knowledge of DNA/biometric personalization strategies
Background in SMS/push notification marketing
Understanding of HIPAA or health compliance frameworks
Benefits
Why Join Alter
At Alter you ll be part of a missiondriven team that s passionate about helping people live healthier lives through innovation precision and personalization. You ll work in a fastpaced highgrowth environment contribute to cuttingedge product launches and enjoy full access to the Alter System including your own AlterMe Ring and personalized coaching.
The role is working inoffice from our HQ s in Lehi UT.
Salary $60k and up DOE
Ready to lead the next evolution of personalized marketing
Apply today and help us build a world where better health is personal AND sustainable.
Must-Have Qualifications: 3+ years of email marketing experience, ideally with a DTC or tech-forward wellness brand Expert-level Braze user, fluent in: Canvas journeys and multichannel campaigns Dynamic personalization using Liquid In-app messages, push notifications, and webhooks Real-time segmentation and behavioral triggers Strong understanding of email deliverability best practices Familiarity with tools like Litmus or Email on Acid Skilled in analyzing campaign data and turning insights into action Excellent attention to detail with ability to juggle multiple campaigns Experience partnering with design and content teams to develop on-brand, engaging emails
Employment Type
Full Time
