Manager, Downstream Marketing
Manager, Downstream Marketing
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Job Description
Manager Downstream Marketing for our Acute Care business you will help define develop and implement the brand strategy for specific products product lines lines of business or on a companywide campaign basis.
What you will do:
The Manager Brand Marketing is the brand expert who sets strategic direction and ensures execution for portfolio growth through development and execution of marketing campaigns and strategies portfolio development internal and external education strategies and customer engagement campaigns.
In alignment with global strategy set annual and longrange brand/indications strategy to achieve required growth profit and market share targets
Create/distribute scalable assets tools marketing campaigns (menu) and best practices which can be localized for maximum impact
Identify education brand experience and customer engagement opportunities for both internal and external audiences to increase brand perception and value in collaboration with internal teams.
Development of trust and strong relationships with local marketers sales professionals internal stakeholders and key customers.
In collaboration with the Divisional/Portfolio Marketing/Local Marketing teams creation of Annual Marketing Plan and portfolio roadmap over 35 year horizon
Work with leadership to forecast demand
Define and execute regional product life cycle including phasein (launch) and phaseout (PLCM) of products
Provide analysis of business performance brand perception and other drivers of future brand performance. Define mitigating actions to deliver on strategy.
Partner with divisional resources to develop portfolio through new product development line extensions and M&A activity
In partnership with Sales Education identify internal training needs and create relevant content and training programs
Manage branding messaging positioning and pricing of assigned brands based on market customer and competitive insights
What you will need:
Required:
Bachelors degree required
8 years of work experience required
Preferred:
MBA preferred
5 years medical device or marketing experience preferred
2 years of people management experience preferred
Required Experience:
Manager
Employment Type
Full-Time
