BILINGUAL SR. MARKETING DIRECTOR - TBO (Gray Media)
BILINGUAL SR. MARKETING DIRECTOR - TBO (Gray Media)
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Job Description
About Gray Media:
Gray Media or Gray is a multimedia company headquartered in Atlanta Georgia formally known as Gray Television Inc. The company is the nations largest owner of toprated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the toprated television station and 100 markets with the first and/or secondhighestrated television station as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media a fullservice digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Grays additional media properties include video production companies Raycom Sports Tupelo Media Group and PowerNation Studios and studio production facilities Assembly Atlanta and Third Rail Studios.
About Gray Telemundo Broadcasting Operations (TBO):
Gray Telemundo Station Group proudly operates 44 Telemundo affiliate stations reaching nearly 1.5 million Hispanic TV households across the United States. As the largest Telemundo Affiliate Station Group we have eight affiliates in Texas along with stations in major metropolitan areas such as Atlanta Cleveland Cincinnati Nashville Reno and Honolulu as well as over 30 affiliates in the Southeast and Midwest.
Our mission is to inform and empower our viewers by delivering relevant local Spanishlanguage news and information that resonates with the U.S. Hispanic community across all multimedia platforms.
Powered by NBCU Telemundo is a premier Spanishlanguage network and home to the FIFA World Cup the Olympics the Miss Universe the Billboard Latin Music Awards Chivas NFL games in Spanish and the Premier League along with toptier scripted and reality programming.
Job Summary/Description:
We are seeking a wellqualified passionate and goaldriven bilingual Marketing Director for the Gray Telemundo Affiliate Station Group. This media professional will be working from our Brookhaven offices to work with 44 Telemundo stations across the country. They will work alongside our local stations and national teams throughout the country to guide the production of Spanish language client spots and promos from AZ guide stations on how to implement grassroots events promote Telemundo and local programming and produce sales/sizzle videos for sales teams for broadcast digital and events. Light travel may be necessary.
Duties/Responsibilities include but are not limited to:
* Hispanic media marketing promotions events and sales.
* Liaison between Gray Telemundo Stations and Telemundo Affiliate Marketing
* Work with Stations to manage and maintain Telemundo Marketing commitments
* Produce promos sizzle reels client spots PSAs and sponsored short and long format segments from A to Z for the Telemundo Affiliate Station Group within Gray Media.
* Candidate must have experience working with Spanish language spots creative marketing events and partnerships.
* Ideal candidate will have strong knowledge of digital marketing and the assets needed for successful campaigns.
* Candidate will work with stations and clients to bring concepts to reality to increase onair/digital media awareness of new businesses products and initiatives through wellthoughtout spots and editorial content.
* This position will have some travel involved.
* Provide customized assets for the Gray Telemundo affiliate station group for Broadcast and Digital/OTT advertising sales campaigns.
* Develop and maintain excellent relationships with stations and clients by identifying clients advertising needs and developing customized solutions to meet those needs.
* Create sales and marketing sponsorship/promotion ideas
* Communicate effectively with local sales teams and management
* Work with internal departments to manage account stewardship through the process.
* Bring a high energy level ambition intensity and longterm perspective to be a core part of building something genuinely significant over time.
* Be a handson leader selfstarter resourceful and able to identify and articulate opportunities for product/process improvement.
* Must be highly organized.
Qualifications/Requirements:
* Experience with Editing Software such as Adobe CC Avid After Effects Photoshop Illustrator
* Ability to create excellent creative for all multimedia platforms from beginning to end. (Storyboard script directing filming graphics and editing)
* Must be able to communicate and understand the needs of the client/station to produce highperforming creative (spot digital asset graphics etc.)
* Experience in bilingual broadcast and marketing. A sales mindset is a plus!
* Must understand the target bilingual audience.
* Team player with a high level of excellence.
* Ability to manage multiple projects and deadlines in a fastpaced environment while understanding priorities.
* Must be willing to travel and be clientfacing.
* Ability to create knockout sales presentations/videos.
* Knowledge of Telemundo programming is a plus!
* Experience with MS Office (Word Excel PPT Outlook etc.)
* Bachelors degree preferred.
If you feel youre qualified and want to work with a great group of people go to you may type in the job title station call letters or click on apply now upload your resume cover letter and references
(Current employees who are interested in this position can apply through theGrayTV UltiPro selfservice portal)
TBOTV/Gray Media is a drugfree company
Additional Info:
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race color religion sex national origin age disability or genetics. In addition to federal law requirements Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment including recruiting hiring placement promotion termination layoff recall transfer leaves of absence compensation and training.
Gray Media expressly prohibits any form of workplace harassment based on race color religion gender sexual orientation gender identity or expression national origin age genetic information disability or veteran status. Improper interference with the ability of Grays employees to perform their job duties may result in discipline up to and including discharge.
Gray Media encourages all new employees to be fully vaccinated against the coronavirus virus before the first workday.
Required Experience:
Chief
Employment Type
Full-Time
