Marketing Manager
Marketing Manager
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$ 84500 - 136100
1 Vacancy
Job Description
Are you ready for whats next
Innovation is the heart of Brunswick. See how your contributions will help transform vision into reality:
Position Overview:
As a Marketing Manager you will be responsible for the development of marketing strategies focus on business opportunities for the Latin America & Caribbean business unit. Analyzes sales targets and dealers commission programs. This position uses multiple systems to prepare and analyze data for forecast programs and for the development of future business opportunities.
Primary Duties and Responsibilities:
Develops and executes strategic marketing plans aligned with business goals.
Leads the creation and implementation of integrated marketing campaigns across digital social media email and traditional channels.
Analyzes campaign performance and provides actionable insights to optimize results.
Oversees the companys coop advertising program for dealers managing requests and ensuring alignment with brand strategy.
Supports dealers in developing marketing plans that reflect Mercurys positioning and objectives. ()
Supervises social media strategies to drive brand awareness engagement and lead generation. Collaborating on the creation of digital content and promotional materials to ensure consistent brand messaging.
Assists with merchandising pointofpurchase materials and digital tools for dealer marketing initiatives.
Coordinates with external partners to execute projects that enhance brand loyalty and drive sales.
Monitors and analyzes marketing data (e.g. surveys campaign metrics social media performance) to refine strategies.
Guarantee all translations and adapted marketing assets for regional use; manages digital tools such as dealer portals websites and social media platforms.
Plans organizes and participates in industry events dealer meetings and promotional trips.
Collaborates with crossfunctional teams and dealers to develop campaigns sales programs and promotional initiatives.
Travel to LAC markets to understand the business and make dealers connections and feedback.
Diversity of thought and experiences is fundamental when imagining the unimaginable. Certain skillsets/experiences are necessary; however others can be developed along the way.
Knowledge Skill and Ability Requirements:
Strong knowledge of marketing strategy methodologies.
Proven experience in marketing preferably in a similar role.
Solid understanding of digital marketing tools and platforms.
Ability to manage the production control and distribution of marketing materials in both English and Spanish.
Excellent verbal and written communication skills to engage with all levels of the organization dealer network and media.
Strong organizational skills with the ability to manage multiple projects simultaneously.
Proficient in Microsoft Office PowerPoint Adobe InDesign and other graphic design tools.
Ability to work independently and collaboratively within a team.
Creative mindset with a keen eye for detail.
Strong followup skills and ability to maintain excellent organization.
Ability to work with a high level of confidentiality.
Education and Experience Requirements
Masters Degree in Marketing or related field preferred.
Bachelors degree in Marketing
At least 6 years in similar roles
Fluency in English and Spanish both verbal and written is a must.
The anticipated pay range for this position is $84500 to $136100 USD annually. The actual base pay offered will vary depending on multiple factors including job related knowledge/skills relevant experience business needs and geographic location. In addition to base pay this position is eligible for an annual discretionary bonus.
At Brunswick it is not typical for an individual to be hired at or near the top end of the salary range for their role. Compensation decisions are dependent upon the specifics of the candidates qualifications and the business context.
This position is eligible to participate in Brunswicks comprehensive and highquality benefits offerings including medical dental vision paid vacation 401k (up to 4% match) Health Savings Account (with company contribution) wellbeing program product purchase discounts and much more. Details about our benefits can be found here.
Why Brunswick:
Whatever tomorrow brings well be at the leading edge. As the clear leader in the marine industry were committed to our values and supporting our exceptional people. We offer and encourage growth opportunities within and across our many brands. In addition were proud of being recognized for making a splash with numerous awards!
About Mercury Marine:
Mercury Marine is a world leading manufacturer of marine propulsion systems. A $2.6 billion division of Brunswick Corporation (NYSE: BC) Mercury designs manufactures and distributes engines services and parts for recreational commercial and government marine applications empowering boaters with products that are easy to use extremely reliable and backed by the most dedicated customer support in the world with 10000 service points globally. Mercurys industryleading brand portfolio includes Mercury outboard engines; Mercury MerCruiser sterndrive and inboard packages; Mercury global parts and accessories including propellers and SmartCraft electronics; Power Products Integrated Solutions; MotorGuide trolling motors; Attwood Garelick and Whale marine parts; Land N Sea BLA Paynes Marine Kellogg Marine & Lankhorst Taselaar marine parts distribution; and Mercury and Quicksilver parts and oils. More information is available at
Next is Now!
We value growth and development recognizing that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here please still consider applying.
Brunswick is an Equal Opportunity Employer and considers all qualified applicants for employment without regard to race color religion sex sexual orientation gender identity national origin age disability protected veteran status or any other characteristic protected by federal state or local law. Diversity of experience and skills combined with passion is key to innovation and inspiration and we encourage individuals from all backgrounds to apply. If you require accommodation during the application or interview process please contact for support.
For more information about EEO laws click here
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Brunswick does not accept applications inquiries or solicitations from unapproved staffing agencies or vendors. For help please contact our support team at: or.
All job offers will come to you via the candidate portal you create when applying through a posted position through https:/// If you are ever unsure about what is being required of you during the application process or its source please contact HR Shared Services at or .
#Brunswick Corporation Mercury MarineRequired Experience:
Manager
Employment Type
Full-Time
