Senior Analyst - Marketing Analytics - Corporate (Las Vegas)
Senior Analyst - Marketing Analytics - Corporate (Las Vegas)
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Job Description
Senior Analyst Marketing Analytics
Retention marketing has long been a key differentiator for Caesars Entertainment and our loyalty program is consistently regarded as best in class. As a Senior Analyst Marketing Analytics you will help ensure Caesars Rewards our industryleading loyalty program continue to profitably influence customer behavior. In addition to quantifying the impact of tier benefits and marketing interventions you will have responsibility for interpreting customer segment trends and relaying your findings to Marketing Leadership.
Relationship building is a key component to success in this position. A strong candidate should be a excellent communicator who is highly analytical. The ability to run your own analyses while also gathering/providing feedback and from/to your peers is a necessary skill. A degree of technical expertise (SQL Excel Tableau) will enable you to perform efficiently in this role. Strong presentation skills an aptitude for condensing large amounts of data into a meaningful story and the ability to share insights & actionable recommendations in a concise & persuasive manner are critical to success.
PRIMARY RESPONSIBILITIES
Analysis/Interpretation
Serve as a point of contact and support for marketing teams for analysis of loyalty offers and programs. Provide strategic insights analyze standard reports and conduct indepth analysis to formulate insights into marketing performance and customer behaviors. Identify opportunities to test new strategies and evaluate results. Communicate conclusions implications and recommendations in a concise fashion to support more effective marketing decisions.
Stakeholder Management
Partner with loyalty marketing leaders to provide analytic input to decisions and evaluation of marketing effectiveness. Develop relationships to ensure an analytic approach is taken in evaluating communicate findings to key stakeholders and keep them informed of changes that may impact the business.
Prioritization/Time Management
Must manage multiple projects and deadlines simultaneously proactively identify opportunities to improve analysis and maintain positive employee morale. Identify additional resources and prioritize projects to balance the support of broad initiatives recurring reports and adhoc analysis.
REQUIREMENTS
- Very strong quantitative and analytic skills with demonstrated success in analytic roles including (but not exclusive to) financial analysis direct marketing consulting IT statistical analytics forecasting techniques marketing studies and optimization analytics.
- Demonstrated success working with very large data sets developing tools for streamlined analysis and creating reports that succinctly summarize complex concepts
- Ability to communicate all analyses findings conclusions and recommendations to relevant business operating and marketing constituents in the enterprise; actively assist in the implementation of accepted recommendations
- Proficiency with analytic tools and software such as SQL Tableau Excel Snowflake and Google
- Bachelors degree with 3 years work experience
- MBA or other advanced degree preferred
QUALIFICATIONS
- Must possess very strong interpersonal communication and consensus building skills; willing to work on developing and managing key relationships across the organization
- Must be able to work in a deadline oriented environment ensuring decisions and management communication is occurring in a timely fashion
- Must be able to manage competing tasks from multiple stakeholders and prioritize in accordance with strategic objectives for the organization
- Ability to uphold and demonstrate the highest level of integrity in all situations and recognize standards required by a regulated business
Required Experience:
Senior IC
Employment Type
Full-Time
