Sr Specialist - Content & Marketing Support
Sr Specialist - Content & Marketing Support
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
Whats needed to succeed (Minimum Qualifications):
- Bachelors degree or 4 years of relevant work experience
- 3 years experience in communication copywriting social media marketing media or a related field
- Social media tools platforms and strategy
- Marketing content development
- Excellent written and verbal skills; Executive communications
- Proficiency in executing communication plans; strong writing editing and storytelling skills across digital and print formats
- Ability to work collaboratively across divisions
- Proficiency in Microsoft Office
- Proven ability to manage technical information
- Strong attention to detail with the ability to deliver highquality work independently and under tight deadlines
- Must be legally authorized to work in the United States for any employer without sponsorship
- Successful completion of interview required to meet job qualification
- Reliable punctual attendance is an essential function of the position
What will help you propel from the pack (Preferred Qualifications):
- Masters degree in marketing communications
- 35 years airline or cargo industry experience
United Airlines is an equal opportunity employer. United Airlines recruits employs trains compensates and promotes regardless of race religion color national origin gender identity sexual orientation physical ability age veteran status and other protected status as required by applicable law. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process to perform crucial job functions. Please contact to request accommodation.
Find your future at United! Were reinventing what our industry looks like and what an airline can be from the planes we fly to the people who fly them. When you join us youre joining a global team of 100000 connected by a shared passion with a wide spectrum of experience and skills to lead the way forward.
Achieving our ambitions starts with supporting yours. Evolve your career and find your next opportunity. Get the care you need with industryleading health plans and bestinclass programs to support your emotional physical and financial wellness. Expand your horizons with travel across the worlds biggest route network. Connect outside your team through employeeled Business Resource Groups.
Create whats next with us. Lets define tomorrow together.
Were not just in the business of transporting people. Were also in the business of moving cargo. As a major provider of air freight services our Cargo team transports everyday electronics and automotive parts to perishable goods lifesaving organs vaccines and even baby formula. And in turn we help keep businesses communities and global economies running. With so many career options from Marketing to Finance Logistics to Data Analytics and more you can build a career within a career and gain exposure to so many areas of our airlines important role in the global supply chain. Join our team and watch your uniquely United career journey unfold.
Key Responsibilities:
The Senior Specialist Content & Marketing Support is responsible for leading the communication efforts and social media program for United Cargo. As the primary copywriter and content creator this position supports both external and internal communicationsranging from social media posts to sales collateral customer communications and internal messaging including emergency communications when needed. The Senior Specialist collaborates closely with key stakeholders across Sales Leadership Marketing Corporate Communications and the Sales Training team as well as with external partners to ensure messaging is aligned with brand and initiatives are effectively executed. In addition to managing United Cargos social media presence this position supports broader marketing efforts through compelling storytelling brand consistency and targeted communication strategies.
Communication & Copywriting:
- Serve as the primary point of contact for all Cargo division communication needssupporting both internal and external audiences. Responsibilities include developing content for leadership presentations industry interview responses Cargo and customer newsletters website updates Cargo Connection articles and allstaff meeting materials.
- Serve as the primary copywriter and content developer for United Cargo producing highquality materials including articles white papers social media posts collateral landing pages and internal communications.
- Collaborate crossfunctionally with stakeholder departments to craft executive messaging and thought leadership content that translates strategic priorities into clear compelling narratives for customer partner and internal audiences.
- Navigate necessary reviews and approvals including Legal Brand and Corporate Communications.
- Facilitate internal meetings including monthly team meetings with multiple stakeholders and speakers as well as annual team eventssupporting agenda development presentation content and leadership involvement as needed.
- Develop and execute emergency communication plans to ensure accurate timely messaging and awareness distribution to impacted customers.
Social Media Management
Manage the social media program for United Cargo to increase brand visibility customer engagement and industry presence. - Develop and manage longterm content plans in partnership with Sales Marketing and Corporate Communications.
- Lead the employee engagement LinkedIn Champion program driving adoption through strategic planning content support and regular followups.
- Track and report on performance metrics monthly to assess progress and optimize future initiatives.
Media Relation
Develop and execute an annual media plan to proactively promote United Cargo across key trade and industry channels. - Collaborate with Marketing Manager to identify and pursue advertising interviews press releases and publication opportunities throughout the year.
- Respond to media inquiries with professionalism and subject matter expertise producing content that requires minimal leadership revisions.
- Monitor competitor media activity and industry publications to keep United Cargo informed of relevant developments and positioning trends.
Integrated Marketing Support & Reporting
Act as a liaison between Cargo Marketing and key stakeholders including Sales Corporate Communications and external partners to ensure alignment on messaging and initiatives. - Ensure consistency in tone branding and messaging across all communication channels and materials.
- Maintain and regularly update the internal content library to provide the Sales team with timely access to current marketing assets.
- Produce monthly reports measuring the effectiveness and reach of marketing campaigns and key communications initiatives.
Note: This position provides for a hybrid work arrangement with inoffice requirements 50% of the time at Uniteds Corporate Headquarters in Chicago IL.
Required Experience:
Senior IC
Employment Type
Full-Time
