B2B Marketing Manager
B2B Marketing Manager
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Job Description
WHO WE ARE:
24 Hour Home Care is a trusted inhome care company committed to making a positive impact in peoples lives every day. For more than 15 years it has delivered highquality and personalized caregiving services to people of all ages and individuals with developmental and intellectual disabilities. Today it provides caregiving services to more than 16000 clients and employs more than 16000 caregivers. By putting people first striving for excellence and investing in purposeful innovation 24 Hour Home Care redefines what it means to care. Learn more at.
WHO YOU ARE:
You are apassionate and performancedriventeam player eager to take on a key role in our companys growth. You embody Team 24s Care & Compete Principles and Competencies:
In the spirit ofOwn(ing) It With Courage we encourage you to check out our Glassdoor Page to learn more about 24 Hour Home Care and to leave a review about your experience:24 Hour Home Care: Glassdoor Page
Sound interestingRead on for more details!
THE ROLE:
The B2B Marketing Manager is responsible for executing multichannel marketing operations that drive referral volume pipeline growth and brand awareness across 24 Hour Home Cares Community Supports division. This role supports campaign development and deployment across email social media events print and digital channels with a focus on B2B marketing (90%) and limited B2C efforts (10%). The ideal candidate is executionfocused highly collaborative and comfortable working across teams to manage timelines assets vendors and results.
Primary Responsibilities:
Launch and manage integrated B2B campaigns in Salesforce Marketing Cloud including audience segmentation email workflows and ROI reporting.
Maintain social media and blog content calendars to promote programs and drive referrals.
Analyze campaign results maintain dashboards and share insights with sales and leadership.
Partner with Sales Operations and Account Management to align messaging and support field activation.
Develop collateral nurture content case studies and pitch decks for sales enablement.
Manage agency relationships and budgets related to design print and promotional items.
Plan and execute webinars trade shows and conference participation to generate leads.
This is a hybrid position coming into the El Segundo office 1x per week.
WHAT YOU BRING TO THE TABLE:
Skills:
Minimum 3 years of experience in B2B marketing with knowledge of B2C campaign tactics
Strong ability to execute endtoend marketing campaigns across multiple channels
Proficient in Salesforce Marketing Cloud or similar email automation platform
Excellent crossfunctional communication and project management skills
Strong analytical skills and ability to derive insights from performance data
Experience managing external vendors and creative agencies
Familiarity with social media management blog publishing and content creation
Comfortable working in a fastpaced deadlinedriven environment
Qualifications:
Bachelors degree in Marketing Business Communications or related field preferred
5 years of overall marketing experience; healthcare or human services experience a plus
Proven track record of supporting ABM or referraldriven B2B marketing strategies
Experience in building marketing dashboards and campaign reporting
Exposure to content writing visual asset development and digital engagement strategies
Working knowledge of Adobe Creative Suite or web design tools is a plus
WHAT WE BRING TO THE TABLE:
24 Hour Home Care is an Equal Opportunity Employer that is proud of its culture of diversity and inclusion. Individuals seeking employment are considered without regards to race color religion national origin age sex marital status ancestry physical or mental disability veteran status gender identity or sexual orientation. Additionally 24 Hour Home Care will consider qualified candidates with criminal histories in a manner consistent with the law.
Qualified applicants with criminal history will be considered for employment in accordance with California Fair Chance Act and the Los Angeles County Fair Chance Ordinance for Employers ensuring individuals with criminal history have fair and equitable access to opportunities for gainful employment in the unincorporated areas of LA County.
Upon review should criminal history have a direct adverse and negative relationship 24 Hour Home Care will conduct an Individualized Assessment and provide a Preliminary Notice of Adverse Action; specifying the laws or regulations that impose such restrictions. At which point 24 Hour Home Care will review the prospective hires written response and mitigating circumstances before making a final decision. Should withdrawal of a conditional offer of employment be determined 24 Hour Home Care will provide a copy of the Second Individualized Assessment.
Individuals have the right to reach out to the LA County Department of Business and Consumer Affairs to file a complaint or if you require additional information.
- By Email:
- By Web: Phone: (800)
For California applicants: by applying for this position you acknowledge and consent to the collection use and disclosure of your personal information in accordance with our privacy policy and the California Consumer Privacy Act (CCPA).
Required Experience:
Manager
Employment Type
Full Time
