drjobs Associate Director - Healthcare Marketing

Associate Director - Healthcare Marketing

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1 Vacancy
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Job Location drjobs

Plantation, FL - USA

Monthly Salary drjobs

Not Disclosed

drjobs

Salary Not Disclosed

Vacancy

1 Vacancy

Job Description

Our Opportunity:

Chewy is seeking a customercentric Associate Director of Healthcare Marketing to join our growing Healthcare Marketing team. In this role you will manage a team to develop and implement fullfunnel marketing strategies that drive customer acquisition engagement and retention across our portfolio of Healthcare Services including Insurance and Virtual Care Services.

This is a highimpact leadership role that blends strategic thinking creative execution and operational rigor to deliver campaigns that improve pet health and deepen customer trust.

What Youll Do:

  • Lead a team to develop and implement customer acquisition and retention strategies across Chewys Healthcare Services portfolio including Insurance and Virtual Care Services.
  • Handle the healthcare marketing budget and lead crossfunctional partners including Media and Performance Marketing to optimize spend and improve ROI.
  • Build and launch integrated gotomarket plans that drive awareness adoption and loyalty through digital and offline channels.
  • Leverage customer insights behavioral data and market trends to advise positioning messaging and campaign strategy.
  • Partner with product category management brand creative CRM analytics and legal/compliance teams to drive effective crossfunctional execution.
  • Author and present campaign briefs GTM documents calendars and performance summaries to internal team members and senior leadership.
  • Define and track success metrics uncover insights and continually refine campaign strategies based on results.
  • Ensure all marketing initiatives align with regulatory and healthcare compliance requirements.
  • Establish scalable processes frameworks and playbooks to enable crossteam efficiency.
  • Conduct robust postmortems to identify takeaways and fuel continuous improvement.

What Youll Need:

  • 10 yearsof experience in marketing product marketing or brand management ideally in ecommerce physical retail or digital services or related industries.
  • Proven success in handling marketing budgets and leading crossfunctional marketing efforts across full funnel campaigns that drive customer growth and retention.
  • Strong leadership skills with experience in building and mentoring teams.
  • Deep experience in customer lifecycle marketing campaign execution and performance optimization.
  • Product marketing experience preferred particularly in gotomarket execution messaging and positioning.
  • Strong analytical abilities with a datafirst approach to decisionmaking.
  • Excellent communication and storytelling abilities. You can distill complex topics into simple compelling narratives.
  • High degree of ownership adaptability and drive in fastpaced environments.
  • Bachelors degree in marketing or similar areas required. Masters in business administration (MBA) preferred.

#LIHybrid


Required Experience:

Director

Employment Type

Full Time

Company Industry

About Company

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