Our Opportunity:
Chewy is seeking a customercentric Associate Director of Healthcare Marketing to join our growing Healthcare Marketing team. In this role you will manage a team to develop and implement fullfunnel marketing strategies that drive customer acquisition engagement and retention across our portfolio of Healthcare Services including Insurance and Virtual Care Services.
This is a highimpact leadership role that blends strategic thinking creative execution and operational rigor to deliver campaigns that improve pet health and deepen customer trust.
What Youll Do:
- Lead a team to develop and implement customer acquisition and retention strategies across Chewys Healthcare Services portfolio including Insurance and Virtual Care Services.
- Handle the healthcare marketing budget and lead crossfunctional partners including Media and Performance Marketing to optimize spend and improve ROI.
- Build and launch integrated gotomarket plans that drive awareness adoption and loyalty through digital and offline channels.
- Leverage customer insights behavioral data and market trends to advise positioning messaging and campaign strategy.
- Partner with product category management brand creative CRM analytics and legal/compliance teams to drive effective crossfunctional execution.
- Author and present campaign briefs GTM documents calendars and performance summaries to internal team members and senior leadership.
- Define and track success metrics uncover insights and continually refine campaign strategies based on results.
- Ensure all marketing initiatives align with regulatory and healthcare compliance requirements.
- Establish scalable processes frameworks and playbooks to enable crossteam efficiency.
- Conduct robust postmortems to identify takeaways and fuel continuous improvement.
What Youll Need:
- 10 yearsof experience in marketing product marketing or brand management ideally in ecommerce physical retail or digital services or related industries.
- Proven success in handling marketing budgets and leading crossfunctional marketing efforts across full funnel campaigns that drive customer growth and retention.
- Strong leadership skills with experience in building and mentoring teams.
- Deep experience in customer lifecycle marketing campaign execution and performance optimization.
- Product marketing experience preferred particularly in gotomarket execution messaging and positioning.
- Strong analytical abilities with a datafirst approach to decisionmaking.
- Excellent communication and storytelling abilities. You can distill complex topics into simple compelling narratives.
- High degree of ownership adaptability and drive in fastpaced environments.
- Bachelors degree in marketing or similar areas required. Masters in business administration (MBA) preferred.
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Required Experience:
Director