Associate Director - Healthcare Marketing
Associate Director - Healthcare Marketing
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
Our Opportunity:
Chewy is seeking a customercentric Associate Director of Healthcare Marketing to join our growing Healthcare Marketing team. In this role you will manage a team to develop and implement fullfunnel marketing strategies that drive customer acquisition engagement and retention across our portfolio of Healthcare Services including Insurance and Virtual Care Services.
This is a highimpact leadership role that blends strategic thinking creative execution and operational rigor to deliver campaigns that improve pet health and deepen customer trust.
What Youll Do:
- Lead a team to develop and implement customer acquisition and retention strategies across Chewys Healthcare Services portfolio including Insurance and Virtual Care Services.
- Handle the healthcare marketing budget and lead crossfunctional partners including Media and Performance Marketing to optimize spend and improve ROI.
- Build and launch integrated gotomarket plans that drive awareness adoption and loyalty through digital and offline channels.
- Leverage customer insights behavioral data and market trends to advise positioning messaging and campaign strategy.
- Partner with product category management brand creative CRM analytics and legal/compliance teams to drive effective crossfunctional execution.
- Author and present campaign briefs GTM documents calendars and performance summaries to internal team members and senior leadership.
- Define and track success metrics uncover insights and continually refine campaign strategies based on results.
- Ensure all marketing initiatives align with regulatory and healthcare compliance requirements.
- Establish scalable processes frameworks and playbooks to enable crossteam efficiency.
- Conduct robust postmortems to identify takeaways and fuel continuous improvement.
What Youll Need:
- 10 yearsof experience in marketing product marketing or brand management ideally in ecommerce physical retail or digital services or related industries.
- Proven success in handling marketing budgets and leading crossfunctional marketing efforts across full funnel campaigns that drive customer growth and retention.
- Strong leadership skills with experience in building and mentoring teams.
- Deep experience in customer lifecycle marketing campaign execution and performance optimization.
- Product marketing experience preferred particularly in gotomarket execution messaging and positioning.
- Strong analytical abilities with a datafirst approach to decisionmaking.
- Excellent communication and storytelling abilities. You can distill complex topics into simple compelling narratives.
- High degree of ownership adaptability and drive in fastpaced environments.
- Bachelors degree in marketing or similar areas required. Masters in business administration (MBA) preferred.
#LIHybrid
Required Experience:
Director
Employment Type
Full Time
