Organic Growth Marketing Manager

Our team is committed to enhancing physician and patient quality of life through Elation a SaaS cloudbased clinical platform. Since inception weve been focused on building a worldclass technology solution that creates an experience of delight and ease for physicians and that our users love.

Were looking for an Awareness & Growth Marketing Manager to join the Elation team reporting into the Director of Demand Generation. The person will be part of the Marketing team and is responsible for strengthening the pipeline through topoffunnel awareness and inbound marketing. They will work closely and collaborate across the marketing team external partners and sales teams to align on strategy execution and drive operational excellence.

Responsibilities:

• Develop and own the awareness campaign strategy and execution of plan: Proactively build manage and launch multichannel programs (ex. content syndication SEO publishers events organic social media display direct mail) to drive awareness traffic impressions and leads into the pipeline measure engagement activity and share key learnings. In addition they will glean insight from the product sales and customer success teams to understand buyer behavior and identify where to optimize and identify new channels and growth opportunities.
• Partner with Paid Growth Manager to drive lead generation: Codevelop marketing strategies with a segmentation mindset that increases brand awareness and topoffunnel prospects and gets them to convert. Partner with Paid Growth Manager to ensure organic and paid channels work together to improve campaign effectiveness. As a Growth Team ensure we use the proper messaging and engagement for each key audience touchpoint in the buyer and customer journey. Also partner with the Engagement Team to convert leads through an effective postform experience.
• Ownership and responsibility of campaign performance: Analyze the performance of campaign activities keyword planning and engagement reporting including mining insight from platforms (ex. Google Data Studio Looker SEMRush) and monitoring of KPIs. They also will present key findings to Marketing Leadership and share recommendations on areas for optimization.
• Manage campaign activity operations including the use of systems and processes: Drive the operational performance to ensure all assets (ex. forms ads landing pages) are developed and programmed appropriately. This includes ensuring data flows into the appropriate system and can be reported to fuel insights and social media planning.
• Cultivate insight and learn: Work crossfunctionally to understand market and business insight that informs campaign planning generates key learnings and identifies new growth strategies.

Qualifications:

• 4 years of marketing experience with a focus on developing and operationalizing multichannel campaign strategies across a MarTech stack.
• Consistent track record of hitting and exceeding campaign goals and KPIs.
• Selfmotivated and thrive in fastpaced dynamic environments.
• Proficient working across a MarTech stack including: Salesforce (CRM) Google Analytics Google Adwords Hootsuite SEMRush etc.
• Knowledgeable using Google Data Studio is preferred.
• Ability to work in ambiguity with minimal supervision.
• Ability to be very analytical and synthesize data to make informed decisions and recommendations.
• An effective communicator to Marketing Leadership and crossfunctional partners (both written and verbal).

Salary range: $

Elation welcomes individuals from all backgrounds and walks of life. Elation is proud to be an Equal Opportunity Employer and is dedicated to creating and maintaining a diverse and inclusive work environment.

We are committed to equal opportunity for all employees and applicants and value individuals with diverse perspectives including but not limited to: race color religion sex sexual orientation socioeconomic status age gender identity or gender expression national origin disability or veteran status.

Elation also complies with all applicable national state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. We firmly believe a strong culture that supports a diverse and inclusive workforce allows us to achieve Elations mission of helping independent primary care thrive.