Email Marketing Associate - International
Email Marketing Associate - International
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Job Description
As the Email Marketing Associate you will support the execution of weekly promotional and lifecycle email campaigns for Cricuts DTC business in the International region. Youll be responsible for the handson setup QA scheduling and performance tracking of all email communications.
Your focus will be on flawless execution continuous optimization and collaboration across content and data teams to drive email channel performance.
You will play a pivotal role in achieving the DTC sales targets by executing on the Cricut email marketing strategy. You will be held accountable for the Email channel revenue goals and other applicable KPIs. You will partner closely with the broader DTC team including Paid Media Pricing & Promotions Content Marketing and others to help drive growth for Cricuts DTC business.
Key Responsibilities:
Email Marketing
- Create configure and launch email campaigns using marketing automation tools.
- Document plan campaign performances and test results.
- Drive email marketing operation improvements with automation standardization and collaboration with stakeholders.
- Analyze performance of email marketing channels and journeys seeking ways to improve performance by delivering insights to key stakeholders.
- Work closely with Brand and Creative Marketing teams to prepare email plans that are consistent in storytelling campaigns; ensure email tactics are sufficiently planned to achieve campaign objectives provide program and industry trends to inform the creative approach and close the loop with campaign insights to inform future executions.
- Maintain collaborative working relationships with key internal business partners and external agencies.
- Execute weekly promotional emails and lifecycle journeys using our marketing automation platform.
- Assist in building and launching emails based on the promotional calendar creative briefs and segmentation strategies provided by the Digital Marketing Manager.
- QA email campaigns to ensure accuracy and alignment with brand guidelines.
- Analyze campaign results and present key learnings to your manager to inform future strategy.
- Maintain organized documentation of campaigns tests and performance metrics.
- Collaborate with agency to ensure email assets are delivered and implemented on time.
- Coordinate with Martech and CRM stakeholders to ensure smooth deployment and data hygiene.
- Stay informed of email marketing best practices and support compliance efforts (e.g. GDPR CANSPAM).
Agency & Stakeholder Management:
- Guide and manage agency partners to ensure email campaigns are executed effectively.
- Provide feedback to agencies and internal teams (Central and Local) to optimize creative assets and campaign results.
- Manage operational aspects of agency relationships for Email Marketing ensuring seamless coordination between stakeholders
- Monitor performance metrics conducting regular reviews and manage continuous optimizations to maximize campaign effectiveness within Email.
Data Analysis and Reporting:
- Daily weekly and monthly reporting of Email Marketing
- Assist in the creation and continued maintenance of dashboards and reports to track KPIs and measure the effectiveness of marketing efforts.
- Analyze data to derive actionable insights and make strategic recommendations.
- Report and present results for email to cross functional partners regularly
- Responsible for accurate tracking of Email channels within GA4 working closely with external agencies and internal teams to ensure data is accurate.
- Build and maintain dashboards to monitor key metrics across Email channels.
Qualifications :
- Bachelors Degree in Marketing Advertising or other related field preferred
- 3 years digital marketing experience with emphasis in email marketing
- Experience leveraging a complex marketing automation/CRM system like Selligent ExactTarget/Salesforce Adobe Campaign Braze or Responsys.
- Passion for personalization datadriven marketing and building programs that drive incremental results.
- Deep knowledge in customer segmentation list management deliverability and CANSPAM laws.
- Deep knowledge in email and CRM marketing.
- Analytical and problemsolving skills and strong attention to detail.
- Ability to work effectively within a team in a fast paced with a growth mindset.
- Ability to organize and prioritize multiple projects and deadlines with minimal oversight.
- Excellent analytical and quantitative skills.
Additional Information :
A Quick Note Before You Apply
Cricut is in a powerful chapter of transformation. Were evolving fastrefining our strategy growing our teams and raising the bar across the board. This is an incredible opportunity for the right kind of personbut its not for everyone.
Were looking for Aplayerspeople who dont just meet expectations but consistently exceed them. If you thrive in dynamic environments and find joy in turning challenges into momentum keep reading.
Heres what makes someone a great fit for this role (and for this moment at Cricut):
You have a bias for urgency.
You dont wait for perfect clarity to take actionyou start learn and adjust. You believe that speed matters especially when paired with thoughtfulness. You ask: What can move forward today and push past inertia.
You set high standardsespecially for yourself.
Youre proud of your work and protective of your reputation. You take ownership deliver quality and dont cut corners. You hold yourself accountable without waiting to be asked.
You stay focused when things are moving fast.
You can identify what really matters and dont get distracted by noise. You prioritize well and manage your time wisely.
You collaborate like a pro.
You elevate the people around you communicate clearly and give thoughtful feedback. Youre low ego high outputand your team loves working with you.
What to Do Next:
Please attach your resume including links to your portfolio where applicable. If you want to show your super powers in other ways include that information too. You can be sure that Cricut is an employer who values individuality equality and diversity so tell us what youre all about. If you are a Maker or a DIY enthusiast whether you think you are a good one or not we would love to hear about it when you send us your information!
At Cricut we celebrate inclusion and diversity. Cricut is an equal opportunity employer and makes employment decisions based on merit. Cricut prohibits discrimination based on race color religion sex sexual identity gender identity marital status veteran status nationality citizenship age disability medical condition pregnancy or any other unlawful consideration. All your information will be kept confidential according to EEO guidelines. Cricut participates in EVerify.
Remote Work :
Yes
Employment Type :
Fulltime
Employment Type
Remote
