Senior Audience Manager - Active Customer Management (all genders)
Senior Audience Manager - Active Customer Management (all genders)
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Job Description
THE ROLE & THE TEAM
As a Senior Audience Manager Active Customer Management you will be responsible for all campaigns to activate customers after signed up at Zalando Fashion Store
Find out more about our team:
WED LOVE YOU TO DO (AND LOVE DOING)
Define and lead the customer communication strategy for active customers that are not signed up for the loyalty program and define segmentspecific customer journeys.
Work with a team of Marketers & Tech Consultants; fostering collaboration with the markets and the loyalty team but also driving alignment to the broader vision.
Oversee the creation and optimization of personalized customer journeys for distinct audience segments leveraging data insights to personalize communication and put a purpose behind every touchpoint.
Partner with Customer Analytics to deeply understand the different customer segments based on their source characteristics and behaviors and translating these insights into actionable strategies.
Track KPIs defined by customer analytics to measure the mid and longterm impact of customer journeys driving continuous improvement in GMV and engagement (incl upselling) for our active customers that are not opted in to our loyalty program.
Work closely with Direct Marketing Pricing and Product but also other key stakeholders to ensure seamless execution of campaigns and alignment on priorities.
Measure and report the impact of your activities and translate it into a quarterly roadmap in alignment with the markets.
WED LOVE TO MEET YOU IF
7years of experience in Customer Management or Customer Insight with a focus on customer journey design audience segmentation and creative content development
Analytical mindset with a proven expertise in working and tracking KPIs with a track record of delivering measurable improvements ideally in full funnel strategies including conversion rates and engagement metrics.
Strong communication and presentation skills to present roadmap and learnings to different stakeholders on different seniority levels up to General Management.
OUR OFFER
Zalando provides a range of benefits heres an overview of what you can expect. Ask your Talent Acquisition Partner to learn more about what we offer.
Employee shares program
40% off fashion and beauty products sold and shipped by Zalando 30% off Lounge by Zalando discounts from external partners
2 paid volunteering days a year
Hybrid working model with up to 60% remote per week actual practice is up to each team to best support their collaboration
Work from abroad for up to 30 working days a year
27 days of vacation a year to start for fulltime employees
Relocation assistance available (subject to prior agreement)
Family services including counseling and support
Health and wellbeing options (including Wellhub formerly Gympass)
Mental health support and coaching available
Drive your development through our training platform and biannual peertopeer review
INCLUSIVE BY DESIGN
At Zalando our vision is to be the leading panEuropean ecosystem for fashion and lifestyle ecommerce one that is inclusive by design. We only assess candidates based on qualifications merit and business needs. We welcome applications from people of all gender identities sexual orientations personal expressions racial identities ethnicities religious beliefs and disability statuses. We only want to know why youre great for this role so please avoid including your picture age and marital status in your CV as well.
We want to provide you with a great candidate experience. Please feel free to inform us of any accommodations you may need so we can best support and assist you throughout the hiring process.
our diversity & inclusion strategy: Experience:
Manager
Employment Type
Full-Time
Key Skills
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