Growth Marketing Strategist
Growth Marketing Strategist
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Job Description
Title: Growth Marketing Strategist P3
Location:Remote (US)
Reports To:Director Marketing Automation and Strategy
The Role:
The Growth Marketing Strategist will bring our data and analytics to new audiences across multiple industries and be a steward for our brand reputation. This role will be responsible for overseeing brand usage and compliance for new products developed within our Global Business Intelligence division and will develop the strategy and implementation plan for demand generation campaigns for data solutions. The chosen individual should have experience launching successful demand generation campaigns to B2B audiences and have strong knowledge of brand usage compliance activities.
The Impact You Will Have in This Role:
This role will help drive business growth by expanding solutions into new audiences while maintaining a strong and consistent brand identity.
What Youll Be Doing in This Role:
Responsibilities:
- Develop divisionwide demand generation strategy that is designed to drive revenue for highmargin products and collaborate with industry leads to inform how to integrate these strategies into ongoing industry campaigns
- Explore new target markets to identify needs expectations buyer journeys and channels of choice
- Develop buyer personas for products we are looking to launch into new markets to determine the best messaging and touchpoints
- Draft messaging that aligns our solutions with target audience needs/wants
- Oversee application of brand strategy and daytoday marketing activities in relation to newly developed products to ensure compliance with guidelines brand standards and agreement terms to protect brand reputation
- In collaboration with industry marketing leads marketing associate and channel owners execute elements of demand marketing campaigns into new audiences
- Establish KPIs for demand generation campaigns monitor performance against those metrics and report results and opportunities to leadership
Qualifications of this Role:
- B2B Demand Generation Marketing experience
- Experience in brand governance policies and procedures
- Confident in offering thoughtful feedback and advocating for optimal solutions
- Positive highly motivated with strategic mindset
- Organized selfstarter with ability to manage multiple projects
- Detailoriented and deadline driven
- Demonstrate strong interpersonal verbal and written communication skills
Preferred Qualifications:
- Knowledge of Marketing Automation and CRM software and Content Management Systems
- BA or BS in Marketing
The Hiring Manager says:
The ideal candidate for this role will be a confident proactive individual with a strong attention to detail and a passion for strategic marketing.
The Way We Work:
- Leader Led
- Remote First
- Foster Flexibility
- Reward Performance
- Time Off Matters
Company Mission
J.D. Power isclear about what we do to ensure our successintothe future. We unite industry leading data and insights with worldclass technology to solve our clients toughest challenges.
Our Values
At J.D. Power we strive to be Truth Finders Change Makers and Team Driven the distinct behaviors that together define our unique culture.
J.D. Power is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race color religion sex national origin age sexual orientation gender identity gender expression veteran status or disability.
Should you require accommodations during the recruitment and selection process please reach out to.
To all recruitment agencies: J.D. Power does not accept unsolicited agency resumes and we are not responsible for any fees related to unsolicited resumes.
J.D. Power does not disclose your personal data to unauthorized third parties. However as a global corporation consisting of multiple affiliated companiesin various countries J.D. Power has international sites and J.D. Power uses resources located throughout the world. J.D. Power may from time to time also use third parties to act on J.D. Powers behalf. You agree to the fact that to the extent necessary yourpersonal data may be transferred and/or disclosed to any company within J.D. Power group of companies as well as to third parties acting on J.D. Powers behalf including also transfers to servers and databases outside the country where you provided J.D. Powerwith your personal data. Such transfers may include for example transfers and/or disclosures outside the European Economic Area and in the United States of America. If you are a California or United Kingdom resident additional disclosures about the information we collect and how we use that information can be found by clickinghere.
To all recruitment agencies: J.D. Power does not accept unsolicited agency resumes and we are not responsible for any fees related to unsolicited resumes.
Employment Type
Full Time
