Brand Partnership and Sponsorship Specialist
Brand Partnership and Sponsorship Specialist
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Salary Not Disclosed
1 Vacancy
Job Description
Overview
Versiti is a fusion of donors scientific curiosity and precision medicine that recognize the gifts of blood and life are precious. We are home to the worldrenowned Blood Research Institute we enable life saving gifts from our donors and provide the science behind the medicine through our diagnostic laboratories. Versiti brings together outstanding minds with unparalleled experience in transfusion medicine transplantation stem cells and cellular therapies oncology and genomics diagnostic lab services and medical and scientific expertise. This combination of skill and knowledge results in improved patient outcomes higher quality services and reduced cost of care for hospitals blood centers hospital systems research and educational institutions and other health care providers. At Versiti we are passionate about improving the lives of patients and helping our healthcare partners thrive.
Position Summary
Under the direction of the Manager Marketing Partnerships the Brand Partnership and Sponsorship Specialist is responsible for developing and executing strategic partnerships and sponsorship initiatives that enhance brand visibility drive engagement and further Versitis mission. This role manages cobranded campaigns secures inkind donations and sponsorships and builds strong relationships with brands businesses and community organizations. The Brand Partnership and Sponsorship Specialist collaborates crossfunctionally to deliver compelling partner activations ensures brand consistency across all materials and uses data to optimize performance.
Total Rewards Package
Benefits
Versiti provides a comprehensive benefits package based on your job classification. Fulltime regular employes are eligible for Medical Dental and Vision Plans Paid Time Off (PTO) and Holidays Short and Longterm disability life insurance 7% match dollar for dollar 401(k) voluntary programs discount programs others.
Responsibilities
- Plans and manages highimpact sponsorship activations and brandaligned community initiatives to ensure seamless logistics and strong promotional support to create winwin scenarios
- Proactively identifies engages and secures sponsorship opportunities by reaching out to companies and developing strategic brand partnership plans that align with organizational goals to boost brand visibility community engagement impact and cost savings.
- Research companies CLevel executives business trends and competitive intelligence to create detailed and strategic sponsorship proposals
- Cultivates and nurtures relationships with brands businesses nonprofits and fellow partners
- Tracks KPIs and refine strategies accordingly to provide actional insights to senior leadership on partnership effectiveness
- Develops strong working relationships and understanding of all Versiti business segments and affiliate leaders to communicate and effectively integrate into all segment marketing programs to elevate awareness
- Ensures all partnership and sponsorship communications reflect Versitis voice and brand identity across all touch points
- Provides program management crossfunctionally with marketing leaders and approved agencies to deliver comprehensive programs effectively and efficiently
- Works both independently and in partnership with Versiti leaders to create and present customized proposals and plans for impactful meetings with potential partners and sponsors
- Represents Versiti at designated meetings and community functions actively building and nurturing relationships to strengthen community engagement and organizational partnerships
- Performs other duties as required or assigned which are reasonably within the scope of the duties in this job classification
- Understands and performs in accordance with all applicable regulatory and compliance requirements
- Complies with all standard operating policies and procedures
Qualifications
Education
- Bachelors Degree in marketing or relevant field required
Experience
- 13 years Developing and executing strategic brand partnerships and sponsorship initiatives to enhance visibility drive community engagement and support organizational mission required
- 13 years Managing cobranded campaigns from concept through execution ensuring alignment with brand guidelines and strategic objectivesEvent coordination required
- 13 years Securing inkind donations and sponsorships by cultivating strong relationships with corporate partners local businesses and community organizations required
- 13 years Collaborating with internal teams to deliver impactful partner activations and integrated marketing strategies across multiple channels required
- 13 years Utilizing performance data and campaign insights to optimize sponsorship strategies and improve ROI on brand partnership efforts required
Knowledge Skills and Abilities
- Strong brand management organization and project management skills required
- Ability to identify pitch and nurture highvalue brand and sponsorship opportunities aligned with organizational goals required
- Skilled at working with internal marketing creative and community engagement teams to align partnership initiatives required
- Demonstrated analytical critical thinking deductive reasoning problemsolving skills and influence crossfunctional teams required
- Experienced in planning launching and analyzing cobranded campaigns to ensure impact and consistency required
- Strong interpersonal skills to build longterm partnerships and secure sponsorships and inkind contributions required
- Effective verbal and written communication including presentation skills required
- Uses performance metrics and analytics to evaluate campaign success and optimize future initiatives required
Tools and Technology
- Personal Computer (laptop mobile phone) required
- General office equipment (printer scanner) required
- Microsoft Suite (Word Excel PowerPoint) required
- Project management software (basecamp trello etc) preferred
- CRM & Marketing Platforms (Salesforce etc) preferred
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#LIHybrid
Required Experience:
Unclear Seniority
Employment Type
Full-Time
