Senior Marketing Specialist Affordable Care Act and Medicaid Retention
Senior Marketing Specialist Affordable Care Act and Medicaid Retention
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Salary Not Disclosed
1 Vacancy
Job Description
Job Summary
This position will lead the development and execution of our Affordable Care Act and Medicaid member retention and education strategy and foster a best in class experience for Priority Health members. In addition the position will be responsible for supporting the development and execution of key marketing and communications initiatives aimed at educating and retaining Affordable Care Act and Medicaid membership. Knowledge of current marketing practices and trends; including email direct mail and educational web content as well as the ability to project manage and execute will set you apart from others.
Essential Functions
Lead the development and implementation of sustainable marketing strategic plans and key initiatives for assigned client organizations and other annual marketing projects
Develop and executing retention and education strategy for Affordable Care Act and Medicaid membership
Implement marketing and communications strategies initiatives and campaigns that focus on member retention and education.
Oversee the development and production of materials and outputs ensuring adherence to quality standards deadlines budgets etc.
Serve as point of contact for assigned projects and partner with key areas of the business across the Priority Health organization
Manage the completion of day to day tasks such as updating documents creating presentations reporting
Translate complex information and create messaging across target audiences and tactics
Align with client organizations to gain a detailed understanding of their business functions strategies and operating plans to ensure marketing strategic plans and creative solutions support client objectives and marketing road maps.
Consult with internal and external resources to ensure the proper development and execution of marketing communication plans and programs ensuring consistencies and avoiding duplication of efforts.
Partner with other client groups to establish metrics to measure and analyze results of potential and implemented marketing strategic plans.
Develop annual content marketing calendars and formally report progress updates relative to annual marketing strategic plans.
Qualifications
Required
Bachelors degree in marketing business administration related or equivalent
5 years of relevant experience in marketing or related role
5 years of relevant experience in project management
Strong crossfunctional communications skills with the ability to navigate complex challenges and resolve conflicts internally and externally
Ability to measure and report on campaigns for continuous improvement and Return on Investment.
About Corewell Health
As a team member at Corewell Health you will play an essential role in delivering personalized health care to our patients members and our communities. We are committed to cultivating and investing in YOU. Our topnotch teams are comprised of collaborators leaders and innovators that continue to build on one shared mission statement to improve health instill humanity and inspire hope. Join a nationally recognized health system with an ambitious vision of continued advancement and excellence.
How Corewell Health cares for you
Comprehensive benefits package to meet your financial health and work/life balance goals. Learn more here.
Ondemand pay program powered by Payactiv
Discounts directory with deals on the things that matter to you like restaurants phone plans spas and more!
Optional identity theft protection home and auto insurance pet insurance
Traditional and Roth retirement options with service contribution and match savings
Eligibility for benefits is determined by employment type and status
Primary Location
SITE Priority Health 1241 E Beltline Grand RapidsDepartment Name
PH Consumer Markets Marketing TeamEmployment Type
Full timeShift
Day (United States of America)Weekly Scheduled Hours
40Hours of Work
8:00 a.m. to 5:00 p.m.Days Worked
Monday to FridayWeekend Frequency
N/ACURRENT COREWELL HEALTH TEAM MEMBERS Please apply through Find Jobs from your Workday team member account. This career site is for NonCorewell Health team members only.
Corewell Health is committed to providing a safe environment for our team members patients visitors and community. We require a drugfree workplace and require team members to comply with the MMR Varicella Tdap and Influenza vaccine requirement if in an onsite or hybrid workplace category. We are committed to supporting prospective team members who require reasonable accommodations to participate in the job application process to perform the essential functions of a job or to enjoy equal benefits and privileges of employment due to a disability pregnancy or sincerely held religious belief.
Corewell Health grants equal employment opportunity to all qualified persons without regard to race color national origin sex disability age religion genetic information marital status height weight gender pregnancy sexual orientation gender identity or expression veteran status or any other legally protected category.
An interconnected collaborative culture where all are encouraged to bring their whole selves to work is vital to the health of our organization. As a health system we advocate for equity as we care for our patients our communities and each other. From workshops that develop cultural intelligence to our inclusion resource groups for people to find community and empowerment at work we are dedicated to ongoing resources that advance our values of diversity equity and inclusion in all that we do. We invite those that share in our commitment to join our team.
You may request assistance in completing the application process by calling 616.486.7447.
Required Experience:
Senior IC
Employment Type
Full-Time
