Manager Communication Planning
Manager Communication Planning
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Salary Not Disclosed
1 Vacancy
Job Description
Communication Planning is how our brand approaches our customers determining how when and where to intersect with their worlds. Communication Planners work tirelessly to bridge the gap between the business our internal stakeholders and our customers by representing their voices throughout our communications. With the help of analytics and marketing technology we identify audience priorities and craft messages that guide our audiences through every step of their journeys from dreaming to doing. With our Channel & Creative partners we architect omnichannel plans that fuel our brand. And we inspire the creation of content that drives business results.
JOB DESCRIPTION
- Lead communication strategies for campaigns focusing on audience engagement and progression through the consumer journey.
- Present clear recommendations to Leadership for approval and implementation.
- Support the communication needs of the business and drive creative innovation across all channels to ensure a healthy consumer journey.
- Adapt segment and communication strategies into channellevel tactical plans that clearly communicate the why and what to the channel teams for planning execution and performance optimization
- Translate audience journeys into aligned channel strategies and digital touchpoints across Paid Owned and Earned channels.
- Distill audience insights into actionable messages to optimize the audience journey.
- Organize and lead workshops brainstorms and tactical sessions for integrated communication plans.
- Monitor test and evolve audience segment journeys to enhance efficiency and effectiveness in achieving business goals.
- Develop integrated marketing campaigns using creative briefs and campaign planning documents.
- Recommend content that builds audience engagement and drives revenue.
- Utilize creative briefs and campaign planning documents to connect the Universal Studios Hollywood brand and products to the consumer.
- Organize and lead workshops brainstorms and tactical sessions for integrated communication plans.
- Utilize channel KPIs to drive media and communication effectiveness continuously optimizing audience segment journeys.
- Collaborate with Project Management and Creative teams to define campaign scopes and ensure highquality deliverables.
- Maintain attention to detail and accountability to minimize revisions and keep projects on track even under tight schedules.
- Continuously keep Leadership and partners informed of campaign updates changes and issues ensuring successful project execution and delivery.
Qualifications :
- Bachelors degree from a fouryear college or university is required; majors in Media Marketing Business Administration Communications or other related field preferred
- 4 years in the consumer goods entertainment travel or theme park industry preferred
- Ability to think strategically and conceptually
- Excellent interpersonal and communication skills with the ability to influence others at all organizational levels (from junior to executive levels) and demonstrated ability to work directly with internal departments towards issue resolution
- Strong track record meeting targets and objectives while working in a deadline orientated environment
- Demonstrated ability to manage a large volume of complex work effectively and efficiently while paying attention to details
- Strong planning and organizational skills.
- Solid understanding of consumer and brand research
- Digital and technical savvy including experience working on web/app CRM social media initiatives Ability to quickly learn new technologies applications and processes though proficiency in Microsoft Office Suite and in Adobe Creative Suite is recommended. Workfront experience is a plus
- Willingness to work a flexible schedule including occasional weekends and holidays to assist with event execution inside the theme park or CityWalk as needed
- Hybrid: This position has been designated as hybrid generally contributing from the office a minimum of three days per week. Subject to change to fulltime as required.
This position is eligible for company sponsored benefits including medical dental and vision insurance 401(k) paid leave tuition reimbursement and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. Salary range: $90000 $115000 (Bonus Eligible)
Desired Characteristics:
This candidate will have high energy and a solid work ethic to ensure their success in driving forward significant projects that connect our product with our guests. Must be creative organized and great at getting along with and inspiring others. Must have the experience to know how our guests consume information and the aptitude to learn our business to connect those dots.
Additional Information :
As part of our selection process external candidates may be required to attend an inperson interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversals policy is to provide equal employment opportunities to all applicants and employees without regard to race color religion creed gender gender identity or expression age national origin or ancestry citizenship disability sexual orientation marital status pregnancy veteran status membership in the uniformed services genetic information or any other basis protected by applicable law.
NBCUniversal will consider for employment qualified applicants with criminal histories or arrest or conviction records in a manner consistent with relevant legal requirements including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act where applicable.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability you have the right to request a reasonable accommodation. You can submit your request to
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
