Marketing Manager
Marketing Manager
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Job Description
We are seeking a passionate and experienced Marketing Manager to drive integrated marketing strategies for Evotec Verona. This role will play a key part in raising awareness driving demand and supporting strategic growth objectives by translating scientific and commercial goals into compelling marketing programs. Based at our Verona site the role works closely with crossfunctional teams across Strategic Marketing Business Development and Operations.
Key Responsibilities
Strategy & Program Development
- Develop and execute comprehensive marketing strategies aligned with business goals focusing on brand positioning awareness and demand generation.
- Design targeted multichannel campaigns tailored to customer segments services and geographical regions.
- Leverage scientific knowledge competitive and market insights to inform strategic decisions and shape impactful messaging and campaign direction.
Content Creation & Channel Management
- Oversee creation of marketing materials across channels (social media web SEO video print exhibitions) ensuring consistency across channels and adherence to branding guidelines.
- Produce and manage content such as product sheets flyers blogs whitepapers videos and newsletters in collaboration with internal and external resources.
- Foster thought leadership by positioning our preclinical development business and Evotec as innovators in the field.
Collaboration & Event Support
- Work closely with SMEs and in crossfunctional teams internal stakeholders and external agencies to develop and implement marketing campaigns.
- Support conference planning workshops and events in coordination with the Events and Sales teams.
Analytics & Reporting
- Track and report KPIs to evaluate performance and improve marketing ROI.
- Conduct competitive analysis customer surveys and satisfaction assessments to inform marketing direction.
Qualifications & Experience
- Bachelors or Masters degree in Marketing Business Life Sciences or a related field.
- Proven experience in B2B marketing in the life sciences biotech pharma diagnostics or healthcare industries.
- Strong track record of planning and executing successful marketing campaigns and initiatives.
- Skilled in digital marketing (SEO/SEM CRM platforms social media automation tools).
- Analytical mindset with the ability to translate metrics into actionable insights.
- Collaborative team player with strong project management and communication skills.
- Business fluent in English and strong written and oral communication and presentation skills.
- Experience with Adobe Creative Suite (e.g. InDesign Illustrator Photoshop) is a plus.
FR : Dans le cadre de sa politique Diversit Evotec tudie comptences gales toutes les candidatures dont celles des personnes en situation de handicap.
ENG : In the frame of our Diversity policy Evotec considers with equal competences all applications including people with disabilities.
Required Experience:
Manager
Employment Type
Full-Time
