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The Airbnb Communications team delivers campaigns that keep Airbnb front of mind helping to stimulate wordofmouth and supporting direct traffic to the site. Were seeking a creative organized passionate and versatile leader to support a global Communications team that is developing compelling yearround campaigns to insert Airbnb into a wide range of pop culture conversations.
The difference you will make:
This is a brandnew role designed to shape and scale Airbnbs influencer strategy across EMEA. Youll work directly with the EMEA Communications Director and closely with our new Global Director of Influencer to build a bestinclass influencer program that brings Airbnbs brand to life through inspiring authentic storytelling.
As Lead Influencer EMEA youll be responsible for crafting a regional influencer strategy that aligns with global priorities while championing local goals. Youll design and execute highimpact campaigns that drive discovery elevate brand consideration and foster genuine advocacy spanning platforms like TikTok Instagram and YouTube. Your work will span both consumer inspiration and brand reputation whether thats highlighting lesserknown travel destinations or shaping conversations around housing and trust.
Were looking for someone strategic creative and highly collaborative who thrives in a fastpaced evolving environment. Youll need to think globally and act locally adapting quickly as priorities shift. If youre passionate about the power of influencer marketing and ready to build something from the ground up with high visibility and meaningful impact this is your role.
The ideal candidate is curious engaged positive detail and solutionoriented. The world and our industry is changing quickly so the ideal candidate will be comfortable with responding promptly and changing course as needed when priorities evolve and shift.
A typical day:
Your expertise:
Our Commitment To Inclusion & Belonging:
Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement and allow us to attract creativelyled people and to develop the best products services and solutions. All qualified individuals are encouraged to apply.
Full Time