Senior Copywriter
Senior Copywriter
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Job Description
Job Title: Senior Copywriter
Location: Rearsby Leicester
Position Type: Permanent 37.5 hours
Hybrid working
Overview:
About Qdos
A wholly owned subsidiary of Tokio Marine HCC Qdos are a business insurance and employment status specialist dedicated to the selfemployed. Our purpose is to make business insurance and tax compliance easy to understand and to provide peace of mind to contractors and freelancers. Founded in 1988 as a small tax consultancy today Qdos offers a range of products and services tailored to the needs of selfemployed individuals and small businesses including IR35 insurance professional indemnity insurance and public liability insurance.
What Were looking for
We are looking for an experienced Senior Copywriter to join our dynamic team. This is an exciting opportunity for a talented professional with a strong background in copywriting and a passion for SEO. You will be responsible for producing highquality content that drives brand awareness engages audiences and converts leads.
Job Purpose:
The Senior Copywriter will play a key role in shaping and executing the companys content strategy. You will ensure all content produced not only resonates with our target audiences but also aligns with Qdos overarching goals and brand voice
Key Responsibilities:
- Develop and execute content strategy: Create and oversee the content strategy across various channels including websites blogs email campaigns landing pages case studies and social media.
- Consistency: Ensure all content is onbrand aligns with company values and supports business goals. Collaborate with teams to maintain a consistent tone and messaging across all touchpoints.
- Product expertise: Write clear concise and accurate content related to the Qdos product suite ensuring content is in line with industry standards and regulations while still being accessible to diverse audiences.
- SEO support: Ensure all digital content is optimised for search engines supporting growth and reach.
- Social media: Collaborate with the digital marketing executive on compelling and engaging content in support of social media strategy and objectives.
- Content performance analysis: Track content performance metrics ensuring continuous improvement and alignment with business objectives.
- Crossfunctional collaboration: Work crossdepartmentally to ensure Qdos maintains its thought leadership position on key tax and insurance topics.
- Content calendar management: Help manage the content calendar ensuring timely delivery of all projects while keeping track of deadlines
Skills and Experience Specification
Essential:
- Strong understanding of SEO best practices and ability to apply them effectively to copywriting.
- Expertise in writing for a variety of content formats including web copy blogs email case studies campaigns and social media.
- Demonstrated ability to write persuasive concise and engaging content for a B2B or B2C audience.
- Ability to understand complex financial concepts and translate them into simple readable and relatable content.
- Experience working with content management systems (CMS) preferably Sitecore.
- Familiarity with Google Analytics SEO tools (such as SEMrush Moz Ahrefs) and keyword research tools.
- Excellent communication editing and proofreading skills with an eye for detail.
- Ability to work independently and manage multiple projects simultaneously.
Desirable:
- A degree in English Journalism Communications Marketing or related field.
- Experience with paid media copywriting
- Experience as a Copywriter in the financial services industry or similar regulated sectors
What We Offer
The Tokio Marine HCC Group of Companies offers a competitive salary and employee benefit package. We are a successful dynamic organization experiencing rapid growth and are seeking energetic and confident individuals to join our team of professionals.
The Tokio Marine HCC Group of companies is an equal opportunity employer. Please visit for more information about our companies.
#LIBU1 #LIHybrid
Required Experience:
Senior IC
Employment Type
Full-Time
