UK Marketing Manager (12 Month FTC - Mat. Cover)
UK Marketing Manager (12 Month FTC - Mat. Cover)
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Job Description
Job title: Marketing Manager
Contract: Fixed Term Contract 12 Month Maternity Cover
Department: Marketing
Responsible to:Head of Marketing EMEA
Location:Greenford London
Salary:Competitive
Hours: 40 p/week
About the Company
Brompton wants to transform cities. By providing the means to commute or explore with a bike that you can take anywhere we can make cities happier places to live. We want to increase peoples freedom improve their health and reduce societys impact on the environment.
We continue to make the Brompton in West London where we started in 1975 but our bikes have travelled far during that time. We now export over 75% of our production to 47 countries around the world. Our highquality products combined with the resurgence in cycling mean that we are enjoying strong sustained growth. In recent years we have invested in a new purposebuilt factory transformed our digital architecture opened new flagship stores had our biggest product launch to date and were not stopping there the next 5 years presents an exciting trajectory full of opportunities.
So join us in transforming urban living! Brompton Bicycle is more than just a company were a community of innovators who are passionate about changing the world one bike at a time. Our bikes are not just a means of transportation theyre a reflection of our values creativity and commitment to excellence.
The Role
Reporting directly to the Head of Marketing EMEA this role is to deliver on our ambitious growth targets in our home market of the UK. The role of the Marketing Manager is to develop the awareness and growth of Brompton in the UK region through an omnichannel approach. This would involve driving brand presence demand and trial amongst a broader range of prospective customers while localising the global marketing strategy. This role will take ownership of the marketing plans across the UK and should consider the full marketing mix.
We are looking for someone with a commercial mindset who is a crosscultural communicator and a crossfunctional team collaborator who can help to elevate our marketing efforts in the region. This role will be a key partner across the other commercial functions global retail junction ecommerce sales and sales operations customer service planning finance and our regional leadership team.
Measures of success
Cocreation and execution of the Marketing strategy in the UK informed by market insights
On time and effective delivery of all marketing campaigns
Achievement of marketing objectives across each region (including brand awareness/positioning elevating DTC retail activation linked to accreditation program implementation and community engagement)
Support delivery of regional commercial targets
Key Responsibilities
UK Marketing Plan & Market Development Plan
In conjunction with key stakeholders colead development of the marketing strategy annual budget calendar roadmap through localisation of global campaigns and the creation of local marketing activations.
Identify and execute marketing campaigns across appropriate marketing channels to reach target audience in the UK (including performance & digital marketing content marketing owned & earned media).
Collaborate and partner with the broader EMEA Marketing Team with implementation of the regional marketing calendar through localisation of global campaigns.
Identify opportunities for content marketing initiatives; collaborate with inhouse teams to brief in content requests for regions.
Identify opportunities for local brand collaborations and business development together with key stakeholders in the business.
Liaise with third parties as such as PR agency media agency freelancer and VM suppliers etc.
Where relevant work closely with Global Events team to plan and coordinate events.
Measure performance against KPIs for the region and continuously strive to improve ROI
Conduct market analysis and deeper market and consumer research to identify insights and Bromptons competitive advantage in key territories. Apply these learnings to develop your marketing strategy and campaigns for your region.
Local Omnichannel Activation
Work closely with sales & market teams to strengthen and grow key retail accounts businesses by developing and executing on joint marketing plans both online and instore
Increase visibility and engagement of Brompton in retail/trade network
Support the implementation and effectiveness of the Accreditation Program across the region
Work closely with ecommerce team to support ecommerce launches and continue growth of channels through paid media SEO support localised content CRM. Liaise with global media agency to execute local marketing plans.
Localise Brompton Junction marketing plans for our flagship store in Covent Garden and collaborate with Junction HQ team to support the ongoing growth through retail campaigns/POS community marketing and exciting instore events schedule.
Brief in local requirements for marketing activities (including translation POS sales assets and campaign elements etc).
Incorporate Brompton Bike Hire Brompton Subscription and B2B sales in opportunities to drive engagement market development and conversion to purchase.
Additional duties
Budget Management coownership of the management and reporting of marketing budget. Where required manage invoicing Purchase Orders and records of budget costs.
Reporting support with monthly reporting to management on EMEA marketing activities.
This role will require travel within your region to support marketing activities events and gather local insights.
Experience
Essential:
Marketing experience ideally within retail marketing area
Experience coordinating multisite marketing activities
Fluent in English.
Desirable:
Experience with event coordination especially retail community events
Experience working and managing marketing agencies and freelancers
Experienced with VM and POS creation and ordering
Experience working within a premium lifestyle brand
Knowledge of UK retail landscape.
Personal attributes and skills:
Commercially minded with a strategic approach
Ability to multitask and manage several projects
Comfortable with presenting and influencing all levels of an organization especially senior management
Selfmotivated and able to work in a fastmoving and entrepreneurial environment
Ability to influence and persuade others and work within large global marketing team
Culturally aware and able to interface well with internal and external stakeholders from various regions
Enjoys cycling or is passionate about cycling as a transport solution.
Required Experience:
Manager
Employment Type
Full-Time
