Senior Manager, Product & Growth Marketing

Barcelona - Spain

Monthly Salary: Not Disclosed

Posted on: 30+ days ago

Vacancies: 1 Vacancy

The job posting is outdated and position may be filled

Job Summary

We power peoples progress.

At Preply were all about creating life-changing learning experiences. We help people discover the magic of the perfect tutor craft a personalized learning journey and stay motivated to keep growing. Our approach is human-led tech-enabled - and its creating real impact. So far 90000 tutors have delivered over 20 million lessons to learners in more than 175 countries. Every Preply lesson sparks change fuels ambition and drives progress that matters.

Meet the team!

Reporting to the Chief of Brand youll play a pivotal role in connecting a strong established brand with an evolving innovative product. As Senior Manager for Product & Growth Marketing youll lead cross-functional efforts that transform product innovation into compelling measurable stories driving acquisition activation and retention across global markets.

Youll be the strategic bridge between brand and product ensuring every campaign reflects our learners real progress and strengthens Preplys position as the go-to platform for language learning worldwide. Youll own initiatives that shape how millions of learners experience growth expanding visibility experimenting with the future of AI and elevating how we tell our product story across every stage of the learner journey.

If youre excited by the intersection of storytelling strategy and scale and want to shape how an ambitious global brand grows through creativity and innovation this is where youll make a real impact.

What youll be doing:

Product Positioning & Storytelling:Drive growth in learners revenue and GMV leveraging a deep understanding of learner behaviors and the ability tocraft compelling product narrativesthat communicate Preplys value and differentiation.
Go-to-Market & Lifecycle Strategy:Lead go-to-market (GTM) plansfor new features and initiatives. Develop and execute a comprehensive multi-channel marketing strategy that optimizesacquisition activation and retention. Ensure messaging effectively highlights product value andaligns across the entire learner journey.
Brand & Product Awareness:Strengthen Preplys global brand byconnecting product innovation to brand storytelling. Identify partnership opportunities and initiatives that reinforce brand recognition and establish meaningful connections with learners and tutors.
Cross-Functional Collaboration:Ensure implementation ofproduct marketing initiativesby closely coordinating with Brand Growth Product CRM Content Performance Marketing SEO and Influencer Marketing alignment between product launches marketing campaigns and customer insightsto improve efficiency and consistency.
Insights & Performance Measurement:Monitor and analyze campaign performanceintegrating customer market and competitive insightsto inform positioning and messaging. Attribute clear ROI to marketing activitieslinking results to product adoption and engagement metrics. Use insights to refine strategy improve efficiency and amplify impact.

What you need to succeed:

At least 810 years of experience inproduct marketingand growth marketing ideally within growing and/or marketplace environments.
Ability intranslating complex product features into engaging narrativesthat resonate and drive action.
Analytical and structured thinking capable of managing complex projects andend-to-end go-to-market planswhile attributing ROI.
Demonstrated expertise inpositioning messaging and launch strategy particularly within B2C marketplaces or subscription models.
Acustomer- and market-centric mindset with the ability to prioritize the learners experience and connection with the brand.
Proactive approach to tackling challenges in dynamic environments.
Passion and curiosity about education language learning andtechnology-driven product innovation.

Why youll love it at Preply:

Open collaborative dynamic and diverse culture
Generous monthly allowance for lessons on
Learning & Development budget including time off for your self-development
Competitive financial package with equity leave allowance and health insurance
Access to free mental health support platforms
Not in Barcelona We offer an attractive relocation package to join us in our Preply Barcelona Hub
Access to Gympass-partnered wellness and gym centers throughout Spain to promote and support well-being and physical health;
Opportunity to shape the lives of learners and tutors from over 175 countries through language learning and teaching

Our Principles

Care to change the world - We are passionate about our work and care deeply about its impact to be life changing.
We do it for learners - For both Preply and tutors learners are why we do what we do. Every day we focus on empowering tutors to deliver an exceptional learning experience.
Keep perfecting - To create an outstanding customer experience we focus on simplicity smoothness and enjoyment continually perfecting it as every detail matters.
Now is the time - In a fast-paced world it matters how quickly we act. Now is the time to make great things happen.
Disciplined execution - What makes us disciplined is the excellence in our execution. We set clear goals focus on what matters and utilize our resources efficiently.
Dive deep - We leverage business acumen and curiosity to investigate disparities between numbers and stories unlocking meaningful insights to guide our decisions.
Growth mindset - We proactively seek growth opportunities and believe todays best performance becomes tomorrows starting point. We humbly embrace feedback and learn from setbacks.
Raise the bar - We raise our performance standards continuously alongside each new hire and promotion. We build diverse and high-performing teams that can make a real difference.
Challenge disagree and commit - We value open and candid communication even when we dont fully agree. We speak our minds challenge when necessary and fully commit to decisions once made.
One Preply - We prioritize collaboration inclusion and the success of our team over personal ambitions. Together we support and celebrate each others progress.

Diversity Equity and Inclusion

Preply is committed to creating a diverse and inclusive environment where people from all backgrounds can thrive. Different opinions and viewpoints are key ingredients in our success as a multicultural Ed-Tech company.

Preply will consider all applications for employment without regard to race color religion gender identity or expression sexual orientation national origin disability age or veteran status. Together we are The World Class.

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Required Experience:

Senior Manager

We power peoples progress.At Preply were all about creating life-changing learning experiences. We help people discover the magic of the perfect tutor craft a personalized learning journey and stay motivated to keep growing. Our approach is human-led tech-enabled - and its creating real impact. So f...