Marketing Analytics Platform Lead
Marketing Analytics Platform Lead
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Job Description
- Employment Type: Full Time Ongoing
- Remuneration: $% superannuation
- Location: Kensington UNSW Campus (hybrid)
Why Your Role Matters
The Marketing & Digital Experience (M&DX) portfolio has been established to enhance UNSWs global brand reputation create sharper brand distinctiveness amplify UNSWs globally renowned expertise across societal impact framework themes and support the university to realise the ambition of its new Progress for All strategic plan.
The Marketing Analytics Platform Lead is responsible for maintenance integration and ongoing optimisation of UNSW marketing analytics platforms and systems (Adobe digital stack) to deliver a deep understanding of customer preferences and behaviours that derives in increased preference lead generation enrolment conversion and ultimately ROI for UNSWs future learner audiences as well as delivering on the outcomes and KPIs of UNSWs Societal Impact Framework.
The role will play a critical role in maximising UNSWs investment in customer marketing technology the development implementation and optimisation of omnichannel tracking digital asset management and analytical and predictive segmentation models and cocreation of an experimentation framework that futureproofs UNSWs audience segmentation approach to create a single enriched view of the customer.
The Marketing Analytics Lead reports to the Manager Marketing Analytics & Performance and has no direct reports.
Main responsibilities summary
- Manage the marketing analytics platforms to enable efficient digital asset management audience segmentation and customer journey insight generation whilst collaborating with IT system owners in maintaining system integrity data security and user access controls
- Responsible for coordination and execution of digital media web and mobile tagging tracking and reporting to support channel measurement and accurate attribution
- Working collaboratively with marketing experts to design develop and implement a behavioural segmentation of audiences
- Own reporting on digital marketing activity including report and dashboard building. Ensuring all relevant data feeds are live and accurately linked to internal / external performance dashboards
- Support the development of a structured standardised approach and roadmap to execute A/B testing collect and analyse data and identify trends and insights to maximise campaign ROI
- Advance the creation of an enterprisewide multitouch marketing attribution model that allows for the continuous measurement and optimisation of marketing ROI
- Act as project leader to develop a robust marketing platform data strategy (data management projects to support business goals) for the M&DX group
- Endtoend execution of analytics priorities that include (but are not limited to) scoping building testing implementation maintaining and optimising customer models
- Produce briefing notes for senior stakeholders that pertain to the advancement of marketing analytics priorities
- Coach crossdivisional stakeholders and junior team members in use of data tools and develop a training and enablement roadmap for the M&DX data environment
Who You Are
We are looking for someone who is aligned with UNSWs vision and values. We also need you to come equipped with:
- Track record of implementing successful digital marketing campaigns in complex organisations; with experience of measuring effectiveness and return on investment
- Experience with Adobe Experience Platform products and in particular with Adobe Analytics RealTime CDP and Adobe Customer Journey Analytics are highly desired
- Proven experience applying advanced analytical and statistical methods in the commercial world to solve business problems
- Demonstrated impact in new areas as well as wellhoned interpersonal skills with a highlevel of confidence interacting with senior stakeholders
- Advanced project management skills with an ability to manage multiple concurrent and complex projects (end to end)
- Provide highlevel advice review and reengineer complex systems and processes.
Working hours are Monday to Friday business hours. The role is based in Sydney Kensington Campus and works in a hybrid way (1 to 2 days per week in the office Tuesday is the core day).
Visa sponsorship is not available for this position. Candidates must hold full rights to work in Australia to be considered for this position.
Benefits and Culture:People are at the core of everything we do. We recognise it is the contributions of our staff who make UNSW one of the best universities in Australia and the world. Our benefits include:
- Access to up to 17% Superannuation contributions and additional leave loading payments
- Additional 3 days of leave over the end of the year period
- Discounts and entitlements (retail education fitness)
Recruitment process: Please submit your resume as well as cover letter. Well also be asking additional questions about your experience in the application form (you will be able to save your answers if you need some time to think about them)
You can send via the Apply Now button. A copy of the Position Description can be found on.
Applications close: 28 May 7PM
Get in touch for any question or support: Anne de Voronine Talent Acquisition Associate
Applications cannot be accepted if sent directly to the contact listed
UNSW is committed to equity diversity and inclusion. Applications from women people of culturally and linguistically diverse backgrounds those living with disabilities members of the LGBTIQ community; and people of Aboriginal and Torres Strait Islander descent are encouraged. UNSW provides workplace adjustments for people with disability and access to flexible work options for eligible staff. The University reserves the right not to proceed with any appointment.
Employment Type
Full-Time
