Director, Growth Marketing - Controllership
Director, Growth Marketing - Controllership
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Salary Not Disclosed
1 Vacancy
Job Description
insightsoftwares continued expansion has created an opportunity for a dynamic and strategic Director of Growth Marketing to lead our highperforming team in driving customer acquisition retention and revenue growth.
This role is ideal for a datadriven marketing leader who thrives in a fastpaced environment has experience scaling marketing initiatives and excels at developing teams.
Reporting to the VP of Growth Marketing you will develop and execute highimpact marketing strategies that drive pipeline growth customer acquisition and expansion efforts for our Controllership Business Unit which includes Tax Lease Lifecycle and Equity Management solutions.
Leading a team of highperforming marketers you will be responsible for fullfunnel demand generation aligning marketing efforts with sales objectives and optimizing performance through datadriven insights.
This role requires a strategic thinker with handson execution ability a deep understanding of B2B SaaS marketing and the leadership skills to develop a highperforming team.
Key Responsibilities
Strategic Growth Marketing & Execution
- Develop and execute integrated marketing strategies to drive net new growth and customer expansion within the Controllership Business Unit.
- Own endtoend campaign development including strategy messaging content creation execution and performance measurement.
- Leverage a mix of direct outbound and digital marketing tactics to drive pipeline and revenue growth.
- Define target audience segments positioning and value propositions to maximize engagement and conversion.
- Identify and act on market trends competitive landscape and customer insights to optimize gotomarket strategies.
CrossFunctional Collaboration & Stakeholder Engagement
- Partner with Product Marketing Digital Marketing Marketing Operations Events and Sales to ensure alignment and maximize campaign impact.
- Work closely with Business Unit leadership and Sales teams to drive marketing and sales alignment ensuring strategic collaboration on growth opportunities.
- Oversee thirdparty activities such as content syndication and webinars managing external partnerships to drive marketingqualified leads (MQLs) and pipeline growth.
Team Leadership & Performance Optimization
- Lead coach and develop a team of marketers fostering a culture of high performance and continuous learning.
- Establish clear goals KPIs and performance metrics ensuring executional excellence across all marketing programs.
- Analyze and report on campaign performance using datadriven insights to refine strategies and improve marketing effectiveness.
- Manage marketing budgets ensuring optimal resource allocation to achieve growth targets.
Qualifications :
Experience & Qualifications
- 10 years of marketing experience in a highgrowth fastpaced environment preferably in B2B SaaS or enterprise software.
- Proven track record in growth marketing demand generation and pipeline acceleration particularly in complex buying cycles.
- Bachelors degree in Marketing Business or a related field; Masters degree is a plus.
- Experience working with ERP financial services or controllership solutions is highly desirable.
Additional Information :
All your information will be kept confidential according to EEO guidelines.
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** At this time insightsoftware is not able to offer sponsorship to candidates who are not eligible to work in the country where the position is located. **
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Remote Work :
Yes
Employment Type
Remote
Company Industry
Department / Functional Area
Marketing
Key Skills
- Digital Marketing
- B2B Sales
- Marketing
- Pardot
- Marketing Automation
- Customer Segmentation
- HubSpot
- Multichannel Marketing
- Market Research
- Affiliate Marketing
- Social Media Management
- Lead Generation
