Paid Ads Specialist (ZR_23188_JOB)
Paid Ads Specialist (ZR_23188_JOB)
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Job Description
This is a remote position.
- Flexible hours with peak periods likely in the late afternoon
- Client timezone: AEST
1. Paid Media Management & Optimization
Plan launch and scale Facebook and Instagram ad campaigns
Monitor ad performance and optimize based on CTR ROAS conversion rates and cost per result
Manage and adjust advertising budgets to maximize profitability
2. Creative Strategy & Execution
Research successful ad creatives in competitor stores and Facebook Ad Library
Develop scrollstopping copy visuals and video content for ad campaigns
Conduct A/B testing to identify topperforming ad creatives and messaging
3. Campaign Launch & Management
Set up and manage campaigns across Facebook Instagram and TikTok (preferred)
Define and test custom audiences including interestbased lookalike and retargeting segments
Optimize audience targeting to reduce acquisition costs and improve ROAS
4. Performance Analytics & Reporting
Track results using Meta Ads Manager Google Analytics and Shopify
Analyze campaign KPIs (CTR ROAS CPA etc.) to inform ongoing strategies
Scale winning campaigns and pause underperforming ads with databacked decisions
5. Strategic Support
Collaborate on paid media strategy development and refinement
Suggest product ideas by researching trending items for the website (dropshipping model)
Communicate findings insights and suggestions for improvement to the business owner
Requirements
Proven experience managing and optimizing Facebook & Instagram ads ideally for ecommerce brands
Familiarity with Meta Ads Manager Google Analytics and Shopify
Strong creative eye and experience developing engaging ad creatives (copywriting and visuals)
Analytical mindset with the ability to interpret campaign data and make datadriven decisions
Experience in the apparel or women s wear industry is a plus
Selfmotivated responsive and comfortable working independently with minimal supervision
Available for flexible parttime work during afternoons/evenings in the AUS/NZ time zone
Benefits
- Permanent work from home
- Immediate hiring
- Steady freelance job
Please note that since this is a permanent workfromhome position and an Independent Contractor arrangement the candidates must have their own computer and internet connection. They will handle their benefits and taxes. The professional fees are at hourly rates and the rate depends on your performance in the application process.
Proven experience managing and optimizing Facebook & Instagram ads, ideally for e-commerce brands Familiarity with Meta Ads Manager, Google Analytics, and Shopify Strong creative eye and experience developing engaging ad creatives (copywriting and visuals) Analytical mindset with the ability to interpret campaign data and make data-driven decisions Experience in the apparel or women s wear industry is a plus Self-motivated, responsive, and comfortable working independently with minimal supervision Available for flexible part-time work during afternoons/evenings in the AUS/NZ time zone
Employment Type
Full Time
