Channel Manager-Institutional
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Job Description
Location: Beirut Lebanon
Industry: FMCG Cleaning and Hygiene
Reporting to: Head of Sales & Market Development
About the Company
Our client is a leading manufacturer and distributor of highquality cleaning products and detergents with a strong presence across households institutions and businesses in Lebanon. Their portfolio includes some of the most recognized and trusted brands in the market.
Role Summary
The Channel Manager Institutional is responsible for leading and growing the institutional sales channel across Lebanon. This includes building strong relationships with key institutional clients such as hospitals schools industrial facilities airlines and government organizations and ensuring consistent revenue growth and market penetration.
Key Responsibilities
- Develop and execute a comprehensive channel strategy to drive institutional sales across Lebanon
- Identify and target new institutional clients (B2B): hospitals hotels universities cleaning contractors etc.
- Manage relationships with distributors and B2B partners servicing institutional accounts
- Design and implement tailored pricing promotions and service packages for institutional clients
- Collaborate with marketing to develop B2Bfocused product positioning presentations and support materials
- Ensure effective forecasting order management and supply chain coordination for institutional clients
- Monitor market trends customer feedback and competitor activity to identify growth opportunities
- Prepare and present monthly sales reports revenue forecasts and performance KPIs
- Lead contract negotiations and tender submissions for institutional accounts
- Ensure compliance with product hygiene safety and service quality standards
Key Requirements
- Bachelors degree in Business Administration Marketing or related field
- 5 years of sales experience in B2B or institutional channel management within FMCG preferably cleaning or hygiene products
- Strong network within Lebanons institutional procurement environment
- Demonstrated ability to close large contracts and manage longterm business relationships
- Excellent negotiation presentation and communication skills
- Proficient in MS Office; ERP/CRM experience is a plus
- Fluent in Arabic and English; French is a plus
Key Competencies
- Strategic sales planning
- Relationship and stakeholder management
- Negotiation and contract management
- Commercial acumen and pricing strategy
- Teamwork and crossfunctional collaboration
- Resultsoriented and proactive mindset
Employment Type
Full Time
