Campaign Management - Assistant Manager - EDC
Campaign Management - Assistant Manager - EDC
Posted on :
17-05-2025
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1 Vacancy
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Job Description
Title: Campaign Management Assistant Manager EDC
About Paytm Group:
Paytm is Indias leading financial services company that offers fullstack payments & financial solutions to consumers offline merchants and online platforms. The company is on a mission to bring half a billion Indians into the mainstream economy through payments commerce banking investments and financial services. One97 Communications Limited that owns the brand Paytm is founded by Vijay Shekhar Sharma and is headquartered in Noida Uttar Pradesh. Its investors include Softbank Ant Financial AGH Holdings Elevation Capital Berkshire Hathaway T Rowe Price and Discovery Capital.
About the role:
We are looking for a CleverTap Execution Specialist to manage and optimize multichannel campaigns across the P4B App. The role involves endtoend execution and reporting of campaigns via SMS Push Notifications WhatsApp Email and InApp Banners using the CleverTap platform. The ideal candidate should have handson experience with campaign tools and a strong understanding of customer journey mapping segmentation and performance tracking.
Expectation:
Campaign Execution: Build schedule and execute campaigns via CleverTap across channelsSMS Push Notifications WhatsApp Email and InApp Banners.
Segmentation & Targeting: Use CleverTaps segmentation tools to target users based on behavior lifecycle stage and engagement metrics.
Automation & Journeys: Create and manage automated journeys and workflows for lifecycle marketing.
Content Integration: Coordinate with creative and content teams to ensure timely delivery and correct formatting of campaign assets.
QA & Testing: Conduct A/B testing link validation message previews and ensure campaigns are errorfree before launch.
Performance Tracking: Monitor and analyze campaign metrics such as open rate CTR conversion and churn; generate performance reports.
Platform Management: Maintain hygiene within the CleverTap dashboard update lists ensure tagging consistency and troubleshoot any campaign delivery issues.
Compliance: Ensure campaigns adhere to platform policies user permissions and data privacy regulations.
Why join us
A collaborative output driven program that brings cohesiveness across businesses through technology
Improve the average revenue per use by increasing the crosssell opportunities
A solid 360 feedback from your peer teams on your support of their goals
Respect that is earned not demanded from your peers and manager
Compensation: If you are the right fit we believe in creating wealth for you
With enviable 500 mn registered users 17 mn merchants and depth of data in our ecosystem we are in a unique position to democratize credit for deserving consumers & merchants and we are committed to it. Indias largest digital lending story is brewing here. Its your opportunity to be a part of the story!
Required Experience:
Manager
Employment Type
Full Time
Key Skills
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