Were looking for a Social Marketing Manager at IMDb for one of the most fun jobs in our team: working with content and collaborating with talent. We need someone who works well independently is interested in the world of entertainment has had experience with building communities and understands brand building.
With over 250 million monthly users IMDb is the worlds largest source for movies TV and celebrity content. IMDb is at the unique intersection of entertainment media and technology; and inside the worlds most innovative and customercentric company: . As IMDb employees we enjoy the best of both worlds: the benefits and resources of Amazon coupled with the autonomy and impact of a nimble team.
About the Role
The social media marketing manager at IMDb will be responsible for growing the social footprint of IMDb helping build a strong engaged community enabling talent to find their audience and fans to discover entertainment they love. They will serve our customers with engaging content that is unique to IMDb and enables fans to leverage IMDb for their own entertainment needs. The role will be at the intersection of content and marketing requiring proficiency with data to derive insights and deliver content that is exciting and differentiated from other entertainment content.
They will have a strong pulse on entertainment conversations to keep IMDbs social presence fresh and relevant. They will be a community orchestrator and will require strong partnership skills: working with talent influencers and fan communities to reflect diverse perspectives and recommendations. This role will be instrumental in defining and building IMDbs unique voice showcasing IMDbs brand values through social media content on a daily basis. They will help serve the needs of the entirety of our audience: professionals and fans by programming content across geographies formats and languages.
Key job responsibilities
* Upholding IMDbs Editorial Voice: Instrumental in building and growing IMDbs authority reflective of brand values and needs of the entertainment customers in India.
* Customer Engagement Strategy on Social Media: Consistently delivering on key performance indicators on social while maintaining and inspecting engagement data to learn from trends and as input into social strategy.
* Tracking Trending Conversations: Being uptodate on entertainment and pop culture trends and find unique ways for IMDb to participate in relevant entertainment moments as well as independently create them via IMDbs social channels.
* Product Marketing: Develop a deep understanding of IMDbs features and data to deliver unique and ownable content formats for social.
* Collaborations and Partnerships: Maintain regular cadence for channel output along with planned highimpact moments in collaboration with production houses talent influencers & fan communities.
3 years of professional noninternship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
Experience building executing and scaling crossfunctional marketing programs
Experience building and optimizing multiple simultaneous marketing campaigns
Experience managing or working within crossfunctional marketing and creative teams
Experience in multiterritory campaign management
Experience in digital marketing and content production timelines and process
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