Ultrasound Marketing Specialist Eastern Europe
Ultrasound Marketing Specialist Eastern Europe
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Job Description
Job Description Summary
We are looking for a GE HealthCare Ultrasound Marketing Specialist for Eastern Europe to develop and implement marketing communications collaterals digital marketing campaigns social media helping to create demand foster market growth and position GE HealthCare as a leading brand. You will work closely with the GE HealthCare Sales Application Service and Leadership team in Eastern Europe as well as the Marketing team.Job Description
Planning of annual marketing programs development and execution of marketing initiatives whilst integrating all digital channels (email social content/thought leadership webinars omnichannel etc.) ontime on budget
Endtoend management of a range of marketing programs events from initial concept through to onsite delivery including compliance approvals purchase order follow up other related administrative work and event report out to teams
Close cooperation with internal and external stakeholders partners and external agencies to maximize effectiveness of campaigns and ongoing activity to ensure channels are integrated optimized and campaigns drive profitability of the business
Ensuring regular communications with internal teams and external stakeholders building customer testimonials and user experience stories
Understand customer needs manage customer interactions and develop country related materials / content supporting that understanding
Digital KPI definition and measurement digital content creation Photoshop & Marketo ensuring we deliver following brand guidelines
Working closely with thirdparty suppliers to produce creative concept ideas and major congress booth builds
Localization of European campaigns as needed/ translations to local language
Administrative tasks such as managing compliance process of all locally generated marketing materials
Ensure communications are delivered to agreed objectives timescales and guidelines
Qualifications
- Bachelors Degree in Marketing Digital Marketing Communications or equivalent educational background
- Proven experience in Marketing Communications and Digital Marketing including event management social media digital campaign creation and management
- Experience using Photoshop and preferably InDesign in your work Marketo
- 5 years experience working in a B2B environment with a portfolio of successful examples from marketing collateral creation and promotion digital launches etc. Healthcare experience preferred
- Fluency in English
Inclusion and Diversity
GE HealthCare is an Equal Opportunity Employer where inclusion matters. Employment decisions are made without regard to race color religion national or ethnic origin sex sexual orientation gender identity or expression age disability protected veteran status or other characteristics protected by law.
Behaviors
We expect all employees to live and breathe our behaviors: to act with humility and build trust; lead with transparency; deliver with focus and drive ownership always with unyielding integrity.
#LIDNI
Additional Information
Relocation Assistance Provided: No
Required Experience:
Unclear Seniority
Employment Type
Full-Time
