Sr Digital Marketing Specialist (Programmatic, Paid Social, Gaming & CRM)

The Opportunity:

Sitting in the Local Marketing team the Senior Associate Media (Programmatic Paid Social Gaming & CRM) will be based in the Slough office and report into the Media Manager. This role focuses on planning and optimizing Programmatic Search CRM & Conversion campaigns across the brand portfolio in alignment to best practices is actively involved in every detail of optimizing live campaigns to achieve KPIs.

What we offer:

• Competitive base salary
• Annual bonus scheme
• Pension plan cofunding (up to 10.5% company contribution)
• Private Healthcare
• Dental
• 25 holidays
• A variety of employee perks and discounts

Your tasks:

1. Accountability for planning delivery and weekly optimization of Programmatic video and display campaigns Paid Social Gaming & CRM acquisition & email campaigns via our activation partners in alignment Playbook Best practices across the Brand Portfolio relevant to Mattel target audiences:
   1. Drive Programmatic Excellence in display and video against KPIs with our DSP partner leveraging data inventory and identify newness required to further drive performance.
   2. Drive Paid Social & Gaming excellence via our activation partners ensuring Best In Class fit for audience and platform in alignment with playbooks.
   3. Deliver Local Email acquisition target with local partners and optimize for lead quality.
   4. Plan UK CRM calendar for Retailer offers and work with EMEA Digital on panEMEA brand led CRM campaigns. Optimise campaign learnings to improve future campaign performance against KPIs including AB testing.
2. Maximize Media ROI by driving rigorous weekly campaign optimization with digital partners against our Digital KPIs via weekly/monthly reporting/ analysis.
3. Work collaboratively with Regional Digital team & UK Local Brand on Programmatic Social Gaming & Data led channels.
4. Execute Media innovation and Test & Learn within Programmatic Paid Social Gaming & Conversion channels aligned to strategic pillars.
5. Champion Best in Class Paid Social & Gaming Creative Fit For Platform internally with local Brand Managers regional and global teams for content and externally with publishers & partners as required.
6. UK ownership of all Programmatic Paid Social Gaming & CRM data within Mattels Media Results & Performance platform Weekly checks to ensure this data is both uptodate and accurate and most importantly fully leveraged on a weekly basis.
7. Support the Media Manager on Media Mix Modelling program and drive implementation of MMM insights into the planning process.
8. Scope to expand responsibilities in the shortmedium term.

Qualifications :

We expect successful candidate has:

• 3 years Programmatic video/ display Paid social Gaming experience working ad tech agency side or in digitally native environment.
• Analytical prowess to drive optimization of live campaigns with agency partners
• Highly selfmotivated and proactive with an eye for detail
• Ability to selfmanage multiple projects simultaneously and proactively drive toward results
• Collaborative style with ability to challenge & Competent communicator
• Positive attitude.  Someone who creates and fosters a positive team culture
• Adaptable/Flexible able to handle change
• Ability to Influence and drive best practices 

Additional Information :

Dont meet every single requirementAt Mattel we are dedicated to building a diverse and inclusive workplace so if youre excited about this role but your past experience doesnt align perfectly with every qualification in the job description we encourage you to apply anyway. You may be just the right candidate for this or other roles. 
 
What Its Like to Work Here: 
We are a purpose driven company aiming to empower the next generation to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors: 

• We collaborate:Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower. 
• We innovate:At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking. 
• We execute:We are a performance driven company. We strive for excellence and are focused on pursuing best in class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results. 

Who We Are: 

Mattel is a leading global toy company and owner of one of the strongest catalogs of childrens and family entertainment franchises in the world. We create innovative products and experiences that inspire entertain and develop children through play. We engage consumers through our portfolio of iconic brands including Barbie Hot Wheels FisherPrice American Girl Thomas & Friends UNO and MEGA as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content gaming music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the worlds leading retail and ecommerce companies. Since its founding in 1945 Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential. 

Mattel is recognized for the second year in a row as a Great Place to Work and as one of Fast Companys Best Workplaces for Innovators in 2022. 
 
Visit us athttps:// is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities females veterans military spouses individuals with disabilities and those of all sexual orientations and gender identities. 

Remote Work :

No

Employment Type :

Fulltime