Brand Communications Manager, -EG, MENA Stores
Posted on :
17-05-2025
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1 Vacancy
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Job Description
The Amazon MENA CrossChannel and Category Marketing (XCM) team is looking for a creative resultsoriented and digitally savvy consumer marketing leader to lead the planning and execution of our Integrated Marketing and brand communication in Egypt. The Brand Communications Manager will be responsible for building a worldclass locally relevant customercentric brand through development of brand communication strategy delivering content and measuring its results on brand health metrics.
Reporting to the Head of XC Marketing (MENAT) she/he will work within the MENA marketing team with frequent engagement with worldwide and emerging markets marketing and measurement teams as well as our local marketing teams to build strong creative and locally relevant brand via effective and efficient marketing campaigns with a heavy emphasis on digital channels. She/he will be responsible for building and executing the brand framework and developing and executing integrated marketing campaigns to build brand perception and drive demand for events across ATL and digital platforms by briefing creative agencies and developing strong connections planning to insure 360 execution of brand messaging across different age groups and customer segments to deliver a cohesive brand proposition for our customers in Egypt.
She/he will have excellent verbal and written communication skills in both Arabic and English strong creative skills brand building and digital marketing expertise across top channels and will be expected to present to senior leadership regularly. The successful candidate will be entrepreneurial innovative with a creative streak and excel at thinking big while also recognizing the need to coordinate his or her activities within the structure of a large fastmoving company. Defining and implementing long term brand strategies based on trends and competitive analysis and the ability to think outside of the box to solve complex problems are critical to success.
Key job responsibilities
Develop and execute the image and voice of the Amazon Egypt brand
Ensure brand consistency of creative and communication assets throughout all marketing channels
Measure campaign results and optimize current and future campaigns
Plan and execute surveys to inform the brand development
Establish and maintain a high level of communication and transparency throughout the organization
Partner with crossfunctional teams to assess where there are message ready opportunities for products or categories to engage in mass communications to support Amazons overall communication strategies
A day in the life
This person must also enjoy being a creative contributor strong project manager and have the ability to engage productively and successfully with key stakeholders across the organization. You must be comfortable working both at the strategic level and diving deep into implementation as needed. You will show hustle take ownership and help foster a highenergy highperformance culture.
Ideal Candidate
You have deep local experience of building consumer facing brands in Egypt
You have proven experience in creative development process from a creative agency angle and have worked closely with creatives to deliver on briefs
You have strong customer focus and can identify consumer insights and analyze data deeply
You have success developing strongly differentiated positioning and segmentation strategies for consumer products/categories that have met or exceeded business objectives
You have developed large scale integrated marketing campaigns for highly visible consumer products/brands worked in regional roles and managed deployment across local teams
You have qualified and developed best in class creative for regional markets within a global brand framework
You have proven experience in ATL media strategy planning and execution
You have proven experience planning and developing digital brand and media campaigns across key channels that support customer engagement
You can think strategically about an entire product lineup brand and company to see how all the elements best fit together
You like getting your hands dirty in daytoday tasks to get things done
You are known for rigorous testing measurement and iteration to improve results continuously
About the team
The Amazon MENA CrossChannel and Category Marketing (XCM) team is looking for a resultsoriented creative and digitally savvy consumer marketing leader to lead the planning and execution of our brand communication in Egypt. The Senior Brand Communications Manager will be responsible for building a worldclass locally relevant customercentric brand through development of communication strategy delivering content and measuring its results on brand health metrics.
Bachelors degree in Business Administration/Communications/Advertising
6 years experience owning and creating successful large scale television print out of home and other advertising/marketing campaigns
Background working as a leader in the development of creative content digital and brand building
A remarkable portfolio that demonstrates your ability to turn ideas into a strong creative vision
Experience with a digital online retailer or developing and leading the creative for digital and ecommerce aspects of a brand
Ability to create a compelling positioning/messaging strategy from the ground up a must
Deep knowledge of marketing methods and strategies; experience planning developing and executing complex marketing programs
Solid quantitative/analytical and budget management skills
Deep understanding of offline and digital media strategy and planning
Experience working with data to drive decision making
Strong oral and written communication skills in both English and Arabic a must
Postgraduate education / Masters level qualification
Client (Brand Management) and agency side experience
Experience in developing creative strategies across Telecom retail and Tech industries
Digital Marketing expertise across top online branding channels
Experience working with remote teams
Awarded/recognized for innovative/creative consumer marketing programs that generate results
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Reporting to the Head of XC Marketing (MENAT) she/he will work within the MENA marketing team with frequent engagement with worldwide and emerging markets marketing and measurement teams as well as our local marketing teams to build strong creative and locally relevant brand via effective and efficient marketing campaigns with a heavy emphasis on digital channels. She/he will be responsible for building and executing the brand framework and developing and executing integrated marketing campaigns to build brand perception and drive demand for events across ATL and digital platforms by briefing creative agencies and developing strong connections planning to insure 360 execution of brand messaging across different age groups and customer segments to deliver a cohesive brand proposition for our customers in Egypt.
She/he will have excellent verbal and written communication skills in both Arabic and English strong creative skills brand building and digital marketing expertise across top channels and will be expected to present to senior leadership regularly. The successful candidate will be entrepreneurial innovative with a creative streak and excel at thinking big while also recognizing the need to coordinate his or her activities within the structure of a large fastmoving company. Defining and implementing long term brand strategies based on trends and competitive analysis and the ability to think outside of the box to solve complex problems are critical to success.
Key job responsibilities
Develop and execute the image and voice of the Amazon Egypt brand
Ensure brand consistency of creative and communication assets throughout all marketing channels
Measure campaign results and optimize current and future campaigns
Plan and execute surveys to inform the brand development
Establish and maintain a high level of communication and transparency throughout the organization
Partner with crossfunctional teams to assess where there are message ready opportunities for products or categories to engage in mass communications to support Amazons overall communication strategies
A day in the life
This person must also enjoy being a creative contributor strong project manager and have the ability to engage productively and successfully with key stakeholders across the organization. You must be comfortable working both at the strategic level and diving deep into implementation as needed. You will show hustle take ownership and help foster a highenergy highperformance culture.
Ideal Candidate
You have deep local experience of building consumer facing brands in Egypt
You have proven experience in creative development process from a creative agency angle and have worked closely with creatives to deliver on briefs
You have strong customer focus and can identify consumer insights and analyze data deeply
You have success developing strongly differentiated positioning and segmentation strategies for consumer products/categories that have met or exceeded business objectives
You have developed large scale integrated marketing campaigns for highly visible consumer products/brands worked in regional roles and managed deployment across local teams
You have qualified and developed best in class creative for regional markets within a global brand framework
You have proven experience in ATL media strategy planning and execution
You have proven experience planning and developing digital brand and media campaigns across key channels that support customer engagement
You can think strategically about an entire product lineup brand and company to see how all the elements best fit together
You like getting your hands dirty in daytoday tasks to get things done
You are known for rigorous testing measurement and iteration to improve results continuously
About the team
The Amazon MENA CrossChannel and Category Marketing (XCM) team is looking for a resultsoriented creative and digitally savvy consumer marketing leader to lead the planning and execution of our brand communication in Egypt. The Senior Brand Communications Manager will be responsible for building a worldclass locally relevant customercentric brand through development of communication strategy delivering content and measuring its results on brand health metrics.
Bachelors degree in Business Administration/Communications/Advertising
6 years experience owning and creating successful large scale television print out of home and other advertising/marketing campaigns
Background working as a leader in the development of creative content digital and brand building
A remarkable portfolio that demonstrates your ability to turn ideas into a strong creative vision
Experience with a digital online retailer or developing and leading the creative for digital and ecommerce aspects of a brand
Ability to create a compelling positioning/messaging strategy from the ground up a must
Deep knowledge of marketing methods and strategies; experience planning developing and executing complex marketing programs
Solid quantitative/analytical and budget management skills
Deep understanding of offline and digital media strategy and planning
Experience working with data to drive decision making
Strong oral and written communication skills in both English and Arabic a must
Postgraduate education / Masters level qualification
Client (Brand Management) and agency side experience
Experience in developing creative strategies across Telecom retail and Tech industries
Digital Marketing expertise across top online branding channels
Experience working with remote teams
Awarded/recognized for innovative/creative consumer marketing programs that generate results
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Required Experience:
Manager
Employment Type
Full-Time
Department / Functional Area
Key Skills
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