Digital Media Lead (Programmatic) (all genders)
Digital Media Lead (Programmatic) (all genders)
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Job Description
THE ROLE & THE TEAM
Join Zalandos Brand Media team as Sr. Manager/Lead Digital Media with Focus on Programmatic and help shape how we plan activate and scale digital media across the business. Were looking for a strategic generalist with a strong track record in digital media and deep programmatic expertise to lead our evolving approach across 25 markets.
Approximately 60% of your time will focus on programmatic managing key partners such as Google (DV360 YouTube) Teads Spotify Netflix and DoubleVerify driving inhousing efforts and supporting the development of scalable media solutions. Youll lead the shift towards programmaticfirst buying embedding best practices and raising maturity across teams.
The remaining scope includes broader digital media initiatives. Youll contribute to crosschannel planning strategic projects and work with creative analytics and marketing teams to ensure our media approach is integrated measurable and futureready.
INCLUSIVE BY DESIGN
At Zalando our vision is to be the leading panEuropean ecosystem for fashion and lifestyle ecommerce one that is inclusive by design. We only assess candidates based on qualifications merit and business needs. We welcome applications from people of all gender identities sexual orientations personal expressions racial identities ethnicities religious beliefs and disability statuses. We only want to know why youre great for this role so please avoid including your picture age and marital status in your CV as well.
We want to provide you with a great candidate experience. Please feel free to inform us of any accommodations you may need so we can best support and assist you throughout the hiring process.
our diversity & inclusion strategy: WED LOVE YOU TO DO (AND LOVE DOING)
Lead Programmatic Strategy
Drive the overarching vision and roadmap for Zalandos global programmatic approach to fuel wider marketing goals. Use your strategic expertise to futureproof capabilities advance inhousing and lead experimentation that spans platforms and buying models.Drive Programmatic Innovation & Scalable Solutions
Transform traditional media buying into a programmaticfirst model. Shape the roadmap for programmatic media products including scalable inventory packages and deliver through close collaboration with tech analytics and platform partners.Partner Management
Own grow and build strategic relationships with partners including Google (YouTube DV360) TheTradeDesk Netflix Spotify Teads Magnite Xandr Index Exchange and DoubleVerify. Lead QBRs shape joint roadmaps and oversee PG/PMP deal execution to secure premium inventory and alignment.Lead Broader Digital Media Innovation & Strategic Projects
Contribute to Zalandos overall media transformation by driving strategic initiatives in areas like planning experimentation measurement and creative integration. Play a key role in projects such as fullfunnel marketing content innovation or market expansion.Execute & Optimise Campaigns
Support teams during major campaign cycles and coverage periods ensuring operational excellence in QA activation and troubleshooting. Champion datadriven decision making through precise targeting and advanced audience strategies.Champion Measurement & Incrementality
Demonstrate the value of programmatic through structured experimentation from incrementality testing and custom bidding to audience uplift and creative testing. Translate results into actionable insights with support from analytics and creative partners.Ensure Brand Safety & Compliance
Maintain high standards in brand safety viewability and fraud prevention through consistent integration of tools such as IAS DoubleVerify and MOAT. Drive governance and alignment across Zalandos media operations.Empower Teams & Stakeholders
Coach and challenge digital media teams across markets increasing programmatic capability and consistency. Deliver insightdriven recommendations to senior stakeholders and foster collaboration across creative analytics and marketing functions.
WED LOVE TO MEET YOU IF
You bring 8 years of experience in digital media with strong handson and strategic expertise in programmatic across display video CTV audio or DOOH
You have a proven track record in partner and platform management including experience with PG/PMP deals and global partners such as Google Teads Spotify and Netflix
You possess strong adtech expertise with practical knowledge of DSPs DCOs brand safety tools and automation platforms
You excel at translating data into insight using audience segmentation dynamic creative and firstparty data to optimise campaigns
You have a solid understanding of performance measurement attribution incrementality testing and platform reporting nuances
Youve led or contributed to complex multimarket projects and are confident managing timelines budgets and competing priorities
You thrive in fastpaced environments and have the ability to balance strategic thinking with operational involvement when needed
Youre an articulate communicator who can engage senior stakeholders and influence decisionmaking across teams
You understand how digital media connects to brand growth and commercial impact and can position programmatic as a lever within wider strategy
Youre a team player who invests in coaching mentoring and knowledgesharing contributing to a culture of continuous improvement
If you think you have what it takes we encourage you to apply even if you dont meet every single requirement. You may just be the right candidate for this or other roles!
OUR OFFER
Zalando provides a range of benefits heres an overview of what you can expect. Ask your Talent Acquisition Partner to learn more about what we offer.
Employee shares program
40% off fashion and beauty products sold and shipped by Zalando 30% off Lounge by Zalando discounts from external partners
2 paid volunteering days a year
Hybrid working model with up to 60% remote per week actual practice is up to each team to best support their collaboration
Work from abroad for up to 30 working days a year
27 days of vacation a year to start for fulltime employees
Relocation assistance available (subject to prior agreement)
Family services including counseling and support
Health and wellbeing options (including Wellhub formerly Gympass)
Mental health support and coaching available
Drive your development through our training platform and biannual peertopeer review
Employment Type
Full-Time
