Senior Marketing CRM Analyst with SQL (all genders)
Senior Marketing CRM Analyst with SQL (all genders)
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Job Description
As our Senior Marketing CRM Analystyoull be the strategic owner of CRM data reporting and insight generation. Youll play a crucial role in driving smarter decisionmaking across marketing department ensuring our campaign efforts are being tracked and supported by meaningful data and generated insights.
Youll lead CRM data governance champion insightdriven marketing and mentor teams across the business on data literacy digital analytics and performance reporting.
Responsibilities:
- Strategic CRM analytics Ownership : Lead the design and upkeep of CRM data frameworks including campaign tracking and testing
- Analytics & Dashboarding Leadership : Develop and own core dashboards and reporting structures to monitor CRM performance campaign engagement and repurchase behavior
- Insight Generation : Apply advanced analytics techniques to uncover trends in email marketing activities making recommendations to improve acquisition reengagement and conversion
- Crossfunctional Collaboration : Partner with local and central teams to deliver analytical support for business cases and marketing performance
- Tracking & Audience Architecture : Oversee tracking initiatives being responsible for customer lifecycle management and segmentation initiatives
- Training & Knowledge Sharing : Lead internal workshops and training sessions on CRM compliance reporting tools and analytics best practices
Qualifications :
- 3 years experience in CRM or marketing analytics
- Experience in A/B test design and measurement
- Bachelors/Masters in Business Data Science Statistics Information Systems or similar
- Strong expertise in SQL relational databases and marketing KPIs
- Handson experience with Tableau Power BI or similar BI tools
- Handson experience with CRM platforms (ideally Braze) webanalytics tools like (Adobe Analytics or Google Analytics); knowledge of CDP platforms (e.g. Tealium) would be a plus
- Skilled in Excel; Python knowledge is a plus
- Strong communication and presentation skills
- Fluent English; additional European languages are a plus
Additional Information :
Additional Information:
With more than 1000 passionate professionals located across 6 European offices we believe our success comes from working together and leveraging our international strengths. Expect a hybrid work setup: 60% inoffice 40% remote collaborating with colleagues across locations.
Our benefits:
20% discount in our zooplus shop
Internal and external training
Team events
28 vacation days and days off on 24th and 31st of December
Corporate rates at a local gym chain (Body & Soul)
Company mobile phone for work and personal use
#LIHybrid
Want to know more Learn more about zooplus here and check out our LinkedIn Instagram TikTok and YouTube to get a glimpse into the zooplus culture.
zooplus is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members.
zooplus is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
