Marketing Specialist
Marketing Specialist
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Job Description
This is a remote position.
Marketing Specialist
Location
Remote
Department
Marketing
Employment Type
Fulltime
Minimum Experience
Midlevel
We re looking for a creative detailoriented and performancedriven Marketing Specialist to support product launches for top creators across YouTube gaming animation lifestyle and more. This fastpaced hybrid role combines execution copywriting creative thinking and performance reporting and presenting to drive engagement and revenue across multiple channels.
Working closely with the Manager of Marketing Strategy and directly with clients you ll help guide campaign execution ensure assets are deployed accurately and deliver polished reports with clear performance insights and recommendations. From QA to copywriting to data tracking you ll ensure every launch is executed with clarity creativity and impact.
About Juniper
Juniper is a crowdfunding and merchandise platform for independent creators. We don t just run the funding platform (like Kickstarter) we also create the actual products launch on creatorbranded storefronts and ship to customers! Juniper has enabled creators to crowdfund specialized products like board games and lava lamps and fund passion projects like animated shows and charitable initiatives. Since 2016 we ve created and launched over 2500 unique physical products and generated over $200M in revenue for creators. Click here to view some of our products and storefronts!
Areas You ll Own
Campaign Performance Monitoring Optimization Reporting
- Create polished clientfacing presentations that outline key promotional assets timelines and expectations to help guide creator content strategy and ensure promo alignment prior to launch.
- Act as a key point of contact with our creators postlaunch to communicate and keep promotional execution on track ensuring assets like YouTube merch shelves pinned comments social posts and any other promotional content or messaging are live and performing throughout campaigns.
- Log creator promotional activity across all applicable channels and collaborate to identify opportunities to pivot test or build on momentum to ensure campaigns stay on track.
- Collaborate with the Growth Marketing team to track the realtime performance of launches across YouTube email website and paid media using tools like Klaviyo Google Analytics Shopify and Meta Ads Manager.
- Assist in maintaining healthy email lists and segmentation strategies identifying gaps within our email flows.
- Collaborate with the Growth Marketing team to perform A/B testing and experimentation across copy email design CTAs and launch timing to improve future results.
Campaign Deployment Quality Assurance Checks
- Deploy 50 creator campaigns annually across web and email platforms.
- QA all campaign assets for accuracy clear messaging brand consistency usability and functionality.
- Utilize tools like Asana and custom checklists to ensure smooth errorfree launches.
- Maintain and update deployment calendars across teams time zones and shifting timelines.
- Manage Klaviyo campaigns and flows including segmentation testing and performance tracking.
- Organize and manage storefront products and collections via Shopify CMS.
- Support the planning and execution of evergreen promotions between major campaigns.
- Write clear engaging and onbrand copy for each campaign across web product pages packaging emails banners and ads working crossfunctionally to ensure you have the necessary context and details.
- Adapt tone and messaging to reflect a diverse roster of creator voices assets products and campaign goals often working on multiple launches simultaneously.
- Deliver polished copy documents on tight timelines working closely with the marketing design team to align copy with design and web best practices.
- Review and refine existing storefront product and email flow copy for clarity engagement and marketing best practices.
Requirements
The ideal candidate is equal parts performance marketer and creative writer. You re just as comfortable crafting conversionfocused copy and client presentations as you are scheduling emails and tracking performance. You have a sharp eye for detail a passion for storytelling and thrive in fastpaced clientfacing environments. You take ownership of your work and adapt quickly to changing needs to help make every launch a success.
- Experience managing endtoend campaigns across digital channels (email web ads) with 3 5 years in digital or D2C marketing.
- Strategic thinker who connects brand goals to execution from writing briefs to deploying assets and reporting on results.
- Strong copywriter who can adapt voice and tone across a diverse range of creators without relying on AI.
- Attention to detail and a high bar for quality; ensure all assets (copy creative live links) are polished and errorfree.
- Confident interpreting performance data and using it to refine messaging strategy and next steps.
- Excellent communicator who works crossfunctionally to manage tasks timelines and deliverables across teams and time zones.
- Skilled in clientfacing communication; able to present campaign plans and insights in a clear professional and polished manner.
- Proficient in Asana Slack Google Suite and other task management and collaboration tools.
- Strong visual communicator; comfortable building presentation decks for internal and external use.
- Selfstarter with strong organizational skills able to manage multiple projects and adapt quickly in a fastpaced ambiguous environment.
- Passionate about internet culture the creator economy and the everevolving digital media landscape.
Benefits
- Competitive Compensation Benefits Includes paid time off and a companywide paid shutdown during the December holiday season.
- RemoteFirst Work Environment Juniper has offices in Toronto and Vancouver. However we let employees choose what work setting works best for them.
- Flexible Work Schedule We accommodate flexible hours as long as you are delivering results and maintaining a seamless workflow with your team and crossfunctional stakeholders.
- Annual Allowance Invest in your wellness education home office setup and more.
Juniper is an equal opportunity employer. If you are in need of an accommodation as part of the interview process please let us know when you apply.
We know that experience comes in many different forms. If you do not meet all the specified qualifications but feel youre a great fit for this role based on your skills interests and vision let us know why.
Please note that only candidates who are selected for an interview will be contacted directly. Thank you for your interest!
Employment Type
Full Time
