Student Recruitment Coordinator
Student Recruitment Coordinator
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Job Description
Reporting to the Associate Registrar Enrolment Management & Systems the Student Recruitment Coordinator (SRC) is responsible for the implementation of Michener Institutes recruitment strategies to achieve its domestic and international recruitment objectives. The SRC will bring expertise in marketing sales and relationshipbuilding skills to effectively engage with prospective students parents school officials and international agents and promote Michener programs. Additionally this role will lead the planning and coordination of recruitment events including supervision and training of student ambassadors or seasonal recruitment staff. This position is hybrid and will require the successful candidate to be onsite at least 3 days a week.
Responsibilities:
Sales/Recruitment
- In collaboration with the Registrar Associate Registrar and the Communications and Marketing team identifies and develops recruitment opportunities/strategies to attract highly qualified students through various platforms (online social media events and partnerships)
- Represents the Michener Institute at domestic or international recruitment activities such as educational fairs school visits and other events. Prepares and delivers presentations ranging from a few students to several hundred attendees.
- Collaborates with the programs and other key stakeholders to maintain indepth knowledge and understanding of Micheners base and Continuing Education programs admission requirements and enrolment services to identify Micheners unique selling points.
- Responsible for proactive followup with prospective students providing guidance and assistance with application procedures and admission requirements. If needed triages prospective students to the Admissions Advisor for program selection advice.
- Responds to inquiries from prospective students parents school officials and the public by phone email social media and in person.
- Cultivates relationships with school counsellors (high schools and postsecondary institutions) settlement agencies and other organizations to promote Michener and increase awareness of applied health care professions.
- Builds and maintains relationships with Student Council and Alumni Association to facilitate engagement and participation from alumni and current students in recruitment events and in the Student/Alumni Ambassador program.
- Supervises and mentors student ambassadors or seasonal recruitment staff. Prepares onboarding and training plan to ensure that new ambassadors/staff are properly aware of Michener programs admission requirements and application process.
- Organizes mailout of promotional materials such as viewbooks and/or brochures to schools or other partner organizations.
Event Planning and Organization
- Organizes recruitment events such as Virtual Program Week Open House webinars and campus tours. Conducts postevent reviews or debrief to evaluate effectiveness or identify improvement opportunities.
- Plans and coordinates the Spring Yield event to convert offers of admission into enrolment and hit targets per per program.
- Serves as the lead and liaison to event organizers for external events (domestic or international) such as but not limited to Ontario College Information Fair (OCIF) Student Expo and education fairs/conferences.
- Print and Digital Communication
- Maintains and coordinates editing and production for marketing and admission materials (electronic or print) including website content presentation slides viewbook brochures etc. Reviews and proposes changes to the Associate Registrar on the said materials and communicates such updates to Communications and Marketing when required.
- Drafts outline and/or content for mass mailings scripts for events webinars and other recruitment campaigns.
- Documents recruitment processes and updates existing procedures when required.
Reporting
- Conducts research on comparative programs domestic and international recruitment trends and identify potential target markets.
- Serves as the functional lead for Micheners CRM software to track leads inquiries and applications. Maintains a robust list of school contacts international agents and other potential partner organizations.
- Develops and administers postevent surveys. Generates attendee feedback report and presents any findings to the Associate Registrar for future improvements.
- Creates the annual recruitment summary report at the end of the recruitment season.
Other
- Other duties or special projects assigned by the Registrar and the Associate Registrar.
Qualifications :
- Undergraduate degree in marketing communications or public relations is required or an equivalent combination of education and experience may be considered.
- Excellent presentation and public speaking skills with a minimum of 4 years of direct experience in international and domestic student recruitment at the postsecondary education level.
- Minimum of 2 years experience in marketing data analysis and social media engagement.
- Superior written and oral communication skill with at least 1 year demonstrated experience in digital/print content creation.
- Minimum 1 to 2 years direct experience in the use of CRM and SIS.
- Strong event planning and organization
- Valid G2 drivers license
- Valid passport
Assets
- Strong knowledge of strategic enrolment management principles in postsecondary education.
- Use of digital software including Wordpress and Canva.
- Student career guidance experience.
- Advanced skill in Microsoft excel and other data visualization tool.
Additional Information :
Skills Assessment:
Candidates will be required to complete a skills assessment as part of the application process.
Closing Date: June 6 2025
Qualified applicants are invited to submit a detailed resume and cover letter.
For further information on The Michener Institute please visit our website at .
The Michener Institute is publicly funded by the Ministry of health and is a respectful caring and inclusive workplace. We are committed to championing accessibility diversity and equal opportunity.
We offer accommodation for applicants with disabilities during the recruitment process providing the applicant has met the Bonafide requirements for the open position. Applicants need to make their requirements known when contacted.
While we thank all applicants only those selected for an interview will be contacted.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
