Associate Director Digital, Data Analytics Lead h/f
Associate Director Digital, Data Analytics Lead h/f
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Job Description
Job Description
Purpose of the role
You will be responsible for ensuring customer excellence throughout all interactions driving our Digital and Data priorities and exploring innovative concepts to support Business Units and other departments priorities.
Customers expect seamless experiences throughout their journey. Delivering on this requires utilization of technologies and seamless operations. Therefore digital enablement advanced data analytics sales force effectiveness and customer experience driven omnichannel campaigns is crucial for our customer engagements.
You will work with a team of 9 employees including L&D Customer Experience Data Innovation and UX/UI managers. Additionally you will work within a matrix organization with Marketing Sales Medical Market Access Finance and IT. You will also collaborate closely with the MidEurope Region CMOs and Marketing Operations Director.
The Digital Data Analytics Lead will directly report to the Managing Director and is a member of the BELUX Leadership Team.
Key responsibilities will include but are not limited to:
- Develop and implement customer excellence strategies across business units and line with their business needs leveraging digital data and analytics.
- Develop a short mid and longterm data strategy for Belux area. Build innovative and scalable data analytic tools to deliver differentiated value to internal and external customers.
- Create a clear omnichannel strategy to optimize our campaigns (newsletters retargeting and social media) with a test and learn approach to bring some new innovative solutions to reach our customers from push to pull. UX/UI development is crucial in everything we do.
- Develop and implement the Belux L&D strategy for the commercial access and policy teams.
- Put in place the right capabilities and processes to drive our digital acceleration (platforms CRM advance digital marketing capabilities sales force capabilities). Work with IT and vendors when needed to automate data capture and data visualization methodologies and enhance our data management capabilities. Lead and oversee Data Science projects including GenAI use cases.
- Ensure Sales Force Effectiveness including CRM Sales Incentive Planning Segmentation and Targeting Field Capabilities.
- Participate in L3 exercises of the Business Units to understand their objectives and how to contribute to achieving their objectives.
- Partner with third parties including innovators to support business objectives
Your profile
- University masters degree.
- Experience in digital transformation and digital strategy particularly in HCP and HCC digital strategies.
- Proven track record of driving successful customer engagement strategies
- Experience in data analytics and data visualization.
- Proven track record in innovation management.
- Strong people management skills.
- Business proficiency in Dutch or French and English.
Leadership skills:
- Strategic Planning
- Networking and Partnerships
- Execution Excellence
- Change Catalyst
- Ownership and Accountability
Current Employees apply HERE
Current Contingent Workers apply HERE
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Merck & Co. Inc. Rahway NJ USA also known as Merck Sharp & Dohme LLC Rahway NJ USA does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no preexisting agreement is in place. Where agency agreements are in place introductions are position specific. Please no phone calls or emails.
Employee Status:
RegularRelocation:
VISA Sponsorship:
Travel Requirements:
Flexible Work Arrangements:
Not ApplicableShift:
Valid Driving License:
Hazardous Material(s):
Required Skills:
Business Business Business Data Analytics Change Management Client Liaison Communications Programs Consumer Markets Consumer Relations Content Marketing Customer Due Diligence (CDD) Customer Engagement Customer Relationship Management (CRM) Customer Relationship Management (CRM) Utilization Customer Service Management Data Analysis Data Analytics DataDriven Decision Making Data Visualization Digital Analytics Digital Marketing Platforms Digital Strategy Digital Transformation Direct Marketing Event Planning Finance 20 morePreferred Skills:
Job Posting End Date:
05/29/2025*A job posting is effective until 11:59:59PM on the day BEFOREthe listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.
Required Experience:
Director
Employment Type
Full-Time
