Data Analyst Marketing - India
Data Analyst Marketing - India
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Job Description
Position : Senior Marketing Analyst
Work Hours (Client) : 9a 5p EST
Pay Range : $1500 USD/month (it will be converted to CAD)
Location of Search : Open to any region
Company/Client Overview:
The company is a leading meal kit delivery service in Canada delivering fresh meal solutions that make it easy for members from coast to coast to enjoy delicious meals at home every week. The company s mission is to deliver joyful nourishment so our community can live longer on a healthier planet.
Reporting to various Tech leads the Data Entry Specialist is responsible for accurately inputting and managing data within the companys database systems with a particular focus on Master Data Management (MDM) and Purchase Order (PO) creation. This role requires exceptional attention to detail as accuracy is crucial to prevent errors that could lead to significant operational issues.
Job Responsibilities:
Marketing Analytics:
Lead marketing A/B test ideation impact sizing and measurement including long term impact on sales margins and retention
Recommend campaign optimizations and new tactics to improve marketing efficiency
Data Synthesis:
Collect and compile data from multiple sources and synthesize into cohesive results
Data Analysis:
Utilize statistical methods and BI/Analytics tools to execute quantitative and qualitative analysis
Recommend business decisions to improve short or long term revenues
Campaign Performance Evaluation:
Measure and report on the effectiveness of marketing campaigns and initiatives providing recommendations for improvement
Report Generation and Dashboard development:
Create/develop clear and concise reports to aid in communicating key findings to marketing teams and other stakeholders
Ensure accurate data entry for some existing reports
Automate recurring reporting to reduce manual workload
Desired skills and experience:
- 4 years of experience in Marketing Analytics Business Intelligence or a Data Insights role with a focus on marketing data.
- Strong understanding of marketing metrics such as CAC LTV ROAS Churn.
- Deep understanding of marketing performance metrics such as CAC LTV ROAS Churn and attribution models.
- Proficiency in SQL; experience with Python or R is a plus.
- Experience with BI tools such as Looker (preferred) Tableau or Power BI.
- Proficiency in Excel (intermediate to advanced) including Pivot Tables VLOOKUP/XLOOKUP INDEXMATCH IF statements data cleaning and visualization tools for marketing analysis.
- Analytical skills with the ability to collect organize analyze and disseminate large amounts of data with attention to detail and accuracy
- Strong communication analytical interpersonal and problem solving skills
- Ability to work as a part of a crossfunctional team and willingness to take on
- responsibilities outside of main job requirements when necessary
- Assertive adaptable and demonstrate initiative in a fast paced environment
- Ability to quickly learn internal systems processes and procedures
- Knowledge of Google Suite/ Microsoft Office Suite
- Experience with Google Analytics (GA4 Universal Analytics) is preferred.
- Experience with Attribution Models (MMM LTA) is a plus.
Employment Type
Full Time
