Commercial Audience Analyst
Commercial Audience Analyst
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Job Description
Welcome to Warner Bros. Discovery the stuff dreams are made of.
Who We Are
When we say the stuff dreams are made of were not just referring to the world of wizards dragons and superheroes or even to the wonders of Planet Earth. Behind WBDs vast portfolio of iconic content and beloved brands are the storytellers bringing our characters to life the creators bringing them to your living rooms and the dreamers creating whats next
From brilliant creatives to technology trailblazers across the globe WBD offers career defining opportunities thoughtfully curated benefits and the tools to explore and grow into your best selves. Here you are supported here you are celebrated here you can thrive.
We are the now and the next. The power behind the people building the future. We are born from the spirit of innovation. We are created from the idea that people around the world want more need more deserve more. We are the home of the global digital revolution. We are CNN.
To see what its like to work atCNN follow @WBDLife onInstagramandX!
Your New Role
As we enter an exciting phase where we start to put 1st party data at the forefront of our operation we are looking to recruit a highly skilled Commercial Audience Analyst across digital trading. With experience in operating multiple and varied data platforms and Ad Servers you will be responsible for productising large volumes of data across the globe using customer data platforms and data partnerships.
Were looking for someone to help us constantly improve our products through data analysis and insight. This is especially important to our audience gotomarket products WBD AIM. This role will be working with the customer data and business intelligence platforms to give insights on areas of success and areas of improvement around targeted audiences.
There will hands on work with customer success teams within our technology partners to ensure commercial needs are met.
Your Role Accountabilities
Support the data strategy ensuring optimal setup of all audience targeting solutions and optimal flow between the DMP and all monetization platforms.
Analyse large data sets from partner platforms and make timely business decisions: Key performance metrics will focus on accuracy margin / eCPM improvements fill rate increase and operational efficiencies.
Lead the development and implementation of datadriven audience segments using the CDP ensuring they align with content strategy marketing campaigns and advertising goals.
Act as the conduit between research and analytics teams to bridge and view data more holistically and ensure we have a consistent message from pre to post sales.
Occasionally act as a data consultant to our key clients and agencies evangelising the data offering.
Leading the 3rd and 2nd party data strategy allowing us to targeting niche audiences around the globe.
Work closely with the data engineering and analytics teams to integrate and maintain audience data from multiple sources (e.g. website app CRM social media)
Create regular reports and dashboards to measure the performance of audience segments ad campaigns and content strategies providing actionable insights to stakeholders.
Partner with ad ops and sales teams to develop datadriven audience strategies for digital advertising and programmatic buying.
Day to Day Management of key 3rd party data partners.
Qualifications & Experience
Proven experience working within the online advertising industry and working with 1st party data sets daytoday.
Hands on using business intelligence tools such as power BI Looker Tableau etc.
Experience using DMP/ CDP technology.
Commercial exposure to ensure understanding between operational efficiency and revenue generation.
Excellent understanding of data collection.
Good working knowledge of Privacy regulations (GDPR CCPA)
Understanding of unique users IDs and how they connect data across the ecosystem
SQL knowledge desirable.
How We Get Things Done
This last bit is probably the most important! Here at WBD our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit regardless of sex gender identity ethnicity age sexual orientation religion or belief marital status pregnancy parenthood disability or any other category protected by law.If youre a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process please visit our accessibility page for instructions to submit your request.
Required Experience:
IC
Employment Type
Full-Time
