Director, PR & Communications

Who We Are

Authentic is a unified platform that integrates M&A brand strategy creativity and digital innovation to unlock the power of its global Lifestyle and Entertainment the worlds largest sports and entertainment licensing company Authentic connects strong brands with bestinclass partners to optimize longterm value in the brands generate more than $32 billion in global annual retail sales and have an expansive retail footprint in more than 150 countries including 13000plus freestanding stores and shopinshops and 400000 points of transforms brands by delivering powerful storytelling compelling content innovative business models and immersive experiences. It creates original marketing strategies to drive the success of its brands across all consumer touchpoints platforms and emerging media

Why Authentic

Youll be able to access the resources and scale while leveraging innovative technology and nimble environment. What were saying is this isnt your average day job. If youre hungry to drive ideas into action and own your career lets chat. Our team is rapidly innovating to evolve and define the future of our brands. With the help of some of the brightest minds in retail marketing licensing legal and more we are building the intersection of digital and experiential marketing to help achieve that mission. We reimagine evolve and transform brands! At Authentic we foster an inclusive workplace where diversity of thought and expertise drive competitive advantage. Our global teams are built by gogetters who contribute unique perspectives and push the boundaries of creativity and innovation. Headquartered in New York City Authentic has offices in major metropolitan cities including Los Angeles and Miami as well as Toronto Mexico City London and Shanghai.

What Youll Do

As Director of PR & Communications you will be at the intersection of brand storytelling and corporate reputation leading strategic communications for some of the worlds most iconic fashion sports and lifestyle brands while elevating Authentics corporate profile across the EMEA region. Based in London you will oversee highimpact PR strategies for brands including Ted Baker Hunter Champion Reebok Juicy Couture and Quiksilver while also driving regional execution of corporate initiatives such as strategic partnership announcements executive visibility and internal communications. This is a standalone role and will require someone who is agile and a selfstarter.

You will play a key role in launching Authentics regional Style Studio a dynamic hub for media engagement VIP networking and campaign activations. Your expertise in cultivating relationships with media influencers stylists and tastemakers will be instrumental in amplifying both brand relevance and corporate credibility across Europe and beyond.

This is a unique opportunity to shape Authentics communications footprint in one of its most important growth regionsblending creative storytelling with business impact and ensuring our messaging resonates across audiences from press to partners stakeholders and beyond.

What Youll Work On

PR Strategy & Execution

• Serve as a strategic communications partner to EMEIA business leaders aligning PR efforts with Authentic and its brands and growth objectives.
• Develop and execute integrated PR strategies for fashion sports and lifestyle brands in collaboration with regional licensing partnersensuring alignment with global priorities and marketspecific needs.
• Drive earned media results by cultivating highimpact relationships with toptier media stylists celebrities and influencers across TV/film digital social and print channels.
• Lead media and influencer seeding programs to secure meaningful product placements that elevate brand equity and consumer engagement.
• Partner with the Global Communications team to activate Authentics corporate narrative across EMEIA including acquisitions executive visibility and strategic announcements.
• Protect and strengthen brand reputation through consistent storytelling proactive press engagement and crossfunctional collaboration.
• Manage reputation and issues response across brand and corporate levels ensuring clear coordinated messaging across stakeholders and markets.
• Contribute to internal communications initiatives that reinforce company culture leadership visibility and regional team engagement.
• Recap PR efforts and results sharing key outcomes and insights with leadership business development teams and external partners to demonstrate the success and impact of PR activities.

Style Studio Focus

The London Style Studio will serve as a dynamic hub for creativity connection and collaboration strategically positioned to amplify Authentics presence in the European market. This space is designed to:

• Host Exclusive Product Showcases; highlight the latest collections from iconic brands like Ted Baker Hunter Champion and Juicy Couture creating an intimate setting for media stylists celebrities and influencers to experience the craftsmanship and storytelling behind each piece.
• Enable Collaborations; provide a platform for meaningful partnerships with toptier media influencers celebrities and tastemakers fostering organic brand advocacy and engagement.
• Act as a Campaign Launchpad; serve as the platform for unveiling highimpact campaigns from seasonal launches to major collaborations ensuring maximum visibility and buzz.

Must Haves:

• 810 years of experience in public relations or a related field agency experience preferred.
• Proven track record in securing highimpact media coverage across national and trade outlets in fashion retail business sports entertainment and lifestyle.
• Strong relationships with key media contacts stylists celebrities and influencers with a deep understanding of the current media landscape.
• Exceptional storytelling skills with the ability to craft compelling narratives that resonate with targeted audiences.
• Strong understanding of trends news cycles and consumer behavior.
• Excellent writing and communication skills; ability to draft press materials deliver presentations and manage media relations.
• A proactive innovative thinker who is always looking for creative ways to engage media influencers and consumers.

• Collaborative and able to work effectively with crossfunctional teams across marketing product and brand departments.
• Excellent interpersonal skills and judgment with the ability to work effectively with diverse teams internal stakeholders and external partners.
• Strong problemsolving abilities with the flexibility to adapt and find solutions in a fastpaced dynamic environment.
• Managerial skills with the ability to effectively manage and mentor a direct report.
• Independent worker who is happy to roll up their sleeves and work on all levels of work from day to day operational needs through to strategic decision making.

Authentic is an equalopportunity employer and we value and embrace the diversity and inclusion of all Team Members. We do not discriminate on the basis of gender gender identity sexual orientation race national origin disability age marital status protected veteran status or other legally protected status.

For individuals with disabilities or religious obligations who would like to request an accommodation please contact

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Experience:

Director