VP, Media

As the VP of Media you will lead the development and execution of media strategies across key client accounts. The ideal candidate brings over 10 years of diverse media experience with a strong emphasis on digital and has a proven track record of managing and developing highperforming teams of 10 or more professionals. This role requires a confident decisive leader who excels in clientfacing settings communicates effectively and drives strategy planning and recommendations grounded in datadriven insights. Your leadership will be integral in shaping and optimizing media strategies that deliver measurable results for our clients.

You Will:

• Lead mentor and inspire a hybrid team (both inperson and remote).
• Oversee client relationships ensuring alignment with marketing goals and budgets.
• Manage omnichannel campaigns and collaborate with social creative and other media teams.
• Drive performance media strategies and optimization to ensure clients meet their KPIs.
• Attend and lead regular client meetings.
• Serve as a strategic advisor guiding clients through the media planning process.
• Collaborate closely with internal and external stakeholders to ensure seamless execution.
• Partner with Strategy Creative Marketing Science and Client Services leads across the organization.
• Support Marketing and Media Managers with reporting templates management and client presentations.
• Pull and deliver accurate data for initial analyses.
• Provide insights on campaign analysis and optimization.
• Research and prepare new information for paid media plans RFPs and presentations.
• Evaluate build and maintain relationships within the display and emerging media community.
• Stay uptodate on the latest trends in interactive marketing and media and advise the Marketing and Media teams accordingly.
• Collaborate with crossfunctional teams including social leads creatives and account managers.

You Have:

• Must have:Auto industry and agency experience.
• 10 years of comprehensive media experience with a passion and focus on digital.
• Proven experience managing and developing teams of 10 professionals.
• Strong leadership skills with the ability to make decisive decisions and maintain a confident clear voice.
• Expertise in using data to inform media strategy planning and recommendations.
• Experience with both tier 1 and tier 2 media (national and regional).
• Exceptional communication skills particularly in clientfacing settings.
• Indepth understanding of key media channels including search and social.
• Ability to mentor and guide directors supporting their professional growth.
• Comfortable leading client meetings driving performance media and providing regular marketing pulse checks.
• Demonstrated ability to lead and grow a team of media professionals.
• Experience with eMarketer Nielsen and comScore.
• Familiarity with Google Ad products.
• Expertlevel understanding of digital media and the digital landscape.
• Thorough knowledge of standard and rich media ad trafficking software for display video mobile and emerging channels.
• Passion for digital media and staying ahead of industry trends.
• Flexible and adaptable to new situations and challenges.

NicetoHaves:

• Experience with the OMNI marketing orchestration platform.

What We Offer:

• Global maternity and parental leave
• Competitive benefits packages
• Vacation compassionate leave wellness days and flex days
• Access to online services for families and new parents
• Early Dismissal Fridays (off at 3:00 PM local time every Friday)
• 13 affinity groups
• Internal learning and development programs
• Enterprisewide employee discounts

The Talent Team at Critical Mass is focused on ensuring we provide the best training onboarding and employee experience possible! Our new hires & employees are the future of our organization and we want to set you up for longterm success. In an effort to do so we expect our team to work from an office a minimum of 3 days a week.

Critical Mass is an equal opportunity employer.

The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs and. We will not use apps such as Facebook Messenger WhatsApp or Google Hangouts for communicating with you. We will never ask you to send us money technology or anything else to work for our company. If you believe you are the victim of a scam please review your local government consumer protections guidance and reach out to them directly.

If U.S. based: Canada based: U.K. based: Costa Rica based: Experience:

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