Paid Social Marketing
Paid Social Marketing
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Job Description
Salary: Competitive salary equity scheme eligibility
Location: London Office Based EC1V 7LQ
Working Hours: 9am6pm (MondayFriday)
Benefits: Wayfair Employee Discount Private Medical Care Dental Care Gym Membership Tuition Reimbursement 25 Days starting Holiday (with tenure entitlement) Bank Holidays Pension Cycle to Work scheme amongst others.
Drive growth. Lead strategy. Own Paid Social at scale.
Paid Social Manager!Take the lead on Meta Pinterest and TikTok owning our strategy scale performance and managing multimilliondollar budgetsall while guiding a highimpact team to Paid Social success.
Youll own the endtoend strategy execution and optimization of campaigns bringing deep channel expertise and a datafirst mindset to every decision. This role is the perfect challenge for a resultsoriented marketer who thrives on innovation understands the evolving privacy landscape and can balance creative testing with technical rigor to deliver strong business outcomes.
What Youll Do
- Oversee and manage the Paid Social program across Meta Pinterest and TikTok ensuring a unified and highperforming strategy.
- Lead a team of analysts to drive performance optimize budgets and scale campaigns efficiently.
- Manage multimilliondollar budgets ensuring spend allocation is optimized for ROAS LTV and incremental revenue growth.
- Develop and implement audience segmentation bidding strategies and creative testing frameworks to improve performance.
- Partner with Creative teams to develop and test new ad formats messaging strategies and landing page experiences.
- Collaborate with Martech Data Science and Engineering to refine measurement models attribution frameworks and incrementality testing.
- Stay ahead of platform changes privacy regulations and measurement challenges including iOS updates cookieless tracking serverside measurement GA4 and firstparty data utilization.
- Build and nurture relationships with Meta Pinterest and TikTok account teams to ensure bestinclass execution and early access to new features.
- Develop dashboards and reporting frameworks to provide leadership with clear insights and actionable recommendations.
- Drive continuous improvement in automation campaign efficiency and performance measurement.
What Youll Need
- Proven experience in Paid Social Performance Marketing or Digital Advertising.
- Demonstrable people management experience someone who nurtures motivates and inspires individuals and teams.
- A track record of driving growth and efficiency through largescale Paid Social campaigns across Meta Pinterest and TikTok.
- Strong analytical and technical skills with expertise in SQL and Excel (advanced functions automation pivot tables). Any knowledge of Python R Looker Tableau is a plus.
- Deep understanding of bidding strategies auction dynamics audience targeting and conversion rate optimization.
- Display knowledge & capability of A/B testing creative iteration and landing page optimization.
- Strong commercial mindset with the ability to identify growth opportunities and optimize campaign spend for efficiency and scale.
- Expertise in the evolving privacy and measurement landscape including GA4 serverside tracking firstparty data and attribution challenges.
- Excellent stakeholder management skills with experience presenting insights and influencing senior leadership.
Interested in igniting your next adventure! Click APPLY and get chatting to a Wayfair Recruiter today!
# Disclaimer: Wayfair uses multiple job titles for advertising optimisation purposes however your internal title may differ from that on the advert.
About Wayfair Inc.
Wayfair is one of the worlds largest online destinations for the home. Whether you work in our global headquarters in Boston or in our warehouses or offices throughout the world were reinventing the way people shop for their homes. Through our commitment to industryleading technology and creative problemsolving we are confident that Wayfair will be home to the most rewarding work of your career. If youre looking for rapid growth constant learning and dynamic challenges then youll find that amazing career opportunities are knocking.
No matter who you are Wayfair is a place you can call home. Were a community of innovators risktakers and trailblazers who celebrate our differences and know that our unique perspectives make us stronger smarter and wellpositioned for success. We value and rely on the collective voices of our employees customers community and suppliers to help guide us as we build a better Wayfair and world for all. Every voice every perspective matters. Thats why were proud to be an equal opportunity employer. We do not discriminate on the basis of race color ethnicity ancestry religion sex national origin sexual orientation age citizenship status marital status disability gender identity gender expression veteran status genetic information or any other legally protected characteristic.
Your personal data is processed in accordance with our Candidate Privacy Notice ( If you have any questions or wish to exercise your rights under applicable privacy and data protection laws please contact us at.
Employment Type
Full Time
