Senior Product Marketing Manager - AI (f/m/d)

About the Opportunity

Contentful is the leading content platform for digitalfirst businesses enabling teams to unify content and deliver it at scale. We are seeking a Product Marketing Manager (f/m/d) to own the gotomarket strategy for our AI product group starting with our AI Actions capability. In this role you will be instrumental in shaping the products positioning messaging and adoption strategy. You will collaborate closely with Product Sales Marketing GTM PMM Pricing & Packaging and Enablement teams to develop compelling strategies and materials that resonate with business audiences. You will report directly to the Director of Product Marketing.

This is a unique opportunity to drive the success of Contentfuls AI portfolio and showcase how our platform empowers enterprises worldwide to create intelligent automated digital experiences at scale.

What to Expect

• Product Positioning & Messaging: You will develop clear compelling and differentiated product positioning messaging and value propositions for AI capabilities ensuring alignment with Contentfuls overall brand narrative. You will focus on translating technical concepts and AI capabilities into businessoriented value propositions that resonate with content marketing and digital teams.
• Market & Competitive Analysis: To support the growth of our AI offering you will conduct ongoing market and competitive research. Staying ahead of AI trends emerging technologies and competitive solutions you will synthesize insights into actionable recommendations that influence product strategies and roadmap decisions.
• GotoMarket (GTM) Strategy & Execution: You will collaborate with Product Management and GTM PMM to craft and execute gotomarket plans for new AI features and enhancements. Partnering with crossfunctional teams you will develop launch materials campaigns and strategies designed to drive adoption expansion and customer success. You will also work closely with Pricing & Packaging teams to ensure gotomarket strategies are aligned with business goals.
• Sales Enablement: You will partner with GTM PMM and Field Enablement teams to create impactful sales enablement tools such as pitch decks competitive battle cards business case materials and product demos. Your goal will be to ensure Sales is equipped to confidently position and sell AI Actions based on tangible business value.
• Storytelling & Thought Leadership: You will become a subject matter expert on AI technology translating complex AI and technical capabilities into relatable businessfocused outcomes. You will create enablement content demo scripts and product tours that emphasize how AI supports operational efficiency content strategy and business growth. Through storytelling you will help Contentful stand out as a leader in AIdriven content solutions.
• Performance Measurement: You will track and analyze product marketing performance metrics such as adoption rates campaign effectiveness and sales enablement impact. Using these insights you will optimize GTM strategies and provide datadriven recommendations to leadership for future initiatives.

What You Need to Be Successful

• Experience: 5 years in product marketing with at least 2 years focused on SaaS products AI solutions or B2B SaaS platforms.
• Technical Acumen: Comfortable explaining APIs AI features AI agents automation features and platform capabilities in business terms. Able to translate technical and emerging concepts into clear business value propositions.
• Strategic Mindset: Ability to analyze market trends identify opportunities and influence product roadmaps aligned with company objectives.
• Curiosity & Learning: Demonstrates a growth mindset with a strong eagerness to research understand and explain complex and emerging AI technologies. Comfortable ramping up quickly on new topics.
• Communication Skills: Excellent written verbal and presentation abilities. Skilled at crafting compelling narratives for business audiences.
• CrossFunctional Collaboration: Proven experience partnering with Product Sales Marketing and Enablement teams to align strategies and drive results.
• Analytical Approach: Strong data analysis and reporting skills with the ability to turn insights into actionable GTM strategies.
• Location: Berlinbased (or willing to relocate). This role will require occasional travel to conferences events and Contentful offices worldwide.

Whats in it for you

• Join an ambitious tech company reshaping the way people build digital experiences
• Fulltime employees receive Stock Options for the opportunity to share in the success of our company
• Fertility and family building benefits including a lifetime reimbursable wallet to support your growing family.
• We value WorkLife balance and You Time! A generous amount of paid time off including vacation days sick days education days compassion days for loss and volunteer days
• Use your personal annual education budget to improve your skills and grow in your career
• Enjoy a full range of virtual and inperson events including workshops guest speakers and fun team activities supporting learning and networking exchange beyond the usual work duties
• An annual wellbeing stipend to care for your physical financial or emotional health
• A monthly communication phone/internet stipend and phone hardware upgrade reimbursement.
• New hire office equipment stipend for hybrid or distributed employees. Get the gear you need to work at your best.

#LIHybrid #LIAT1

Who are we

Contentful is a leading digital experience platform that helps modern businesses meet the growing demand for engaging personalized content at scale. By blending composability with native AI capabilities Contentful enables dynamic personalization automated content delivery and realtime experimentation powering nextgeneration digital experiences across brands regions and channels for more than 4200 organizations worldwide. More than 700 people from more than 70 nations contribute their energy and creativity to Contentful working from hubs in Berlin Denver San Francisco London New York and distributed worldwide.

Everyone is welcome here!

Everyone is welcome here is a celebrated component of our culture. At Contentful we strive to create an inclusive environment that empowers our employees. We believe that our products and services benefit from our diverse backgrounds and experiences and we are proud to be an equal opportunity employer. All qualified applications will receive consideration for employment without regard to race color national origin religion sexual orientation gender gender identity age physical disability or length of time spent unemployed. We invite you to apply and join us!

If you need reasonable accommodations at any point during the application or interview process please let your recruiting coordinator know.

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