Restaurant Marketing Director
Restaurant Marketing Director
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Job Description
At ChickfilA Twelve Oaks our values challenge us to put our guests first to communicate with clarity to be responsible for our decisions as we work together and strive for continuous improvement and stewardship. Thats why we are committed to the Restaurant Marketing Role.
Description: Planner & Coordinator strategic invitations to experience what we have to offer.
Vision: Cultivate Care through Community by Design
- Cultivate: to acquire or develop
- Care: Engagement Execution
- Community: a feeling of fellowship with others as a result of sharing common attitudes interests and goals
- By Design: Intentional creation
BIG 3
Increase guest engagement via messaging
- Social Media
- Facebook Instagram and LinkedIn
- In store
- Reader Board
- Community Board
- Event Decor
- P.O.P.
- ChickfilA Seasonal Promotions
- Sampling of products
Increase Check Average and Transaction count
- Sampling and Suggestive Selling
- Community Care Nights
- Activate Emotionally Connecting Marketing
- Food
- People
- Influence
- The Cow
Key Ownership
- Marketing goals & Calendar Market Relationships
- Weekly promotions communication
- Management of Marketing assets
- Social media presence & response
- CARES comments and Google reviews
Organizational Imperatives
The factors that define and truly differentiate this position from all other positions; what absolute unique things should this position fulfill that no other does
The Restaurant Marketing Director is responsible for:
- Activating Emotionally Connective Marketing
- Leverage the Cow
- Leading with real food
- Enriching the lives of guests beyond the transaction
- Engaging team members and guests to be advocates of ChickfilA Twelve Oaks
Duties
- Work in conjunction with Sr. Executive Advocate for Sales and Brand Growth to provide the operator with a marketing calendar at the beginning of the month
- We will work together to determine the marketing budget for the month (10% of outside sales Catering deliveryfrom the month prior)
- Determine Business of the month
- Surprise & Delight execution
- Sampling calendar & allocation
- We should be sampling items monthly in the dining room and anytime we have new products
- Proactively communicate inventory and scheduling needs to direct report
- Communicate all ChickfilA promotions and rollins
- Coordinate Special Events (inrestaurant)
- Community Care Nights
- Daddy/Daughter; Mother/Son date night
- Superhero night
- Breakfast for Dinner
- 80s night
- Book club
- Bingo
- Senior Chess/Checkers
- Rewards for good report cards
- Book bag giveaway
- Decorate restaurant
- Monthly
- Holidays
- Seasonal
- Make sure the marquis (reader board) is promoting something monthly
- In the event of new product roll in reader board should always announce and promote new product arrival
- New product advertisement should always be on the west side (facing highway) of the reader board
- Update our Community board to promote us new products and our team
- Work with Catering Director
- Create a personalized Be our guest for Twelve Oaks for recovering guests
- Create a personalized Thank you letter for catering orders over $250 and Community Care nights
- Ensure that every kid that visits ChickfilA Twelve Oaks FSU receives a mini moo
- Create system to implement and ensure mini moos are ordered (within budget)
- Dog treats for the drive thru with personalized stickers (ChickfilA Twelve Oaks)
- Create a Marketing Calendar for the month to be discussed with Operator
- Initiate and track Suggestive Selling Contest
- Partner with HR Department to decorate for Job Fairs
- Attend monthly RMD Zoom call
- Read the monthly marketing newsletter provided by CFA Inc.
- Reply to CARES comments and Google reviews with 48 hours
Success Factors & Matching Measurements
How will you know if this position has been successful
We will know if the Marketing Director Role is successful if:
- CEM Scores (to be measured in 30day and 90day intervals)
- Attentive and Courteous > 88%
- Monthly improvement of at least 3%
- Have a least one Business of the Month every month (starting in Q4 of 2022)
- I encourage that we start with our local businesses
- Twelve Oaks Mall
- West Oaks Shopping Center
- AMC etc.
- Have at least 2 surprise and delights every month in accordance with Marketing Budget (starting in Q4 of 2022)
- Grow Social media presence and reach by 5% per month
- Uphold ChickfilA guidelines and guardrails
- Utilize Custom Creative for all postings and messaging
- Create Marketing Slack Channel for communication
Behavioral Characteristics
What specific behaviors should a person in this position have in order to achieve both Success and Organizational imperatives
The Restaurant Marketing Director should:
- Work a minimum of 30 hours per week
- 20 Operationally
- Sampling
- Decorations
- Leader Academy
- Business Blitzes
- Community Care Night in restaurant
- 10 in Design messaging and SM presence
- Be available to visit schools in our Leader Academy initiative
- Focus on systematically and effectively communicating all Marketing related goals and success factors to team members
- Combine critical thinking impeccable organization and practical leadership to create a culture of innovation
- Effectively coach and give direction across all 3 day parts
- Align hiring training and evaluation practices with the Vision of the restaurant
- Lead with Love
- Enthusiastically and passionately lead the Marketing initiative
Required Experience:
Director
Employment Type
Full-Time
