Social Media and Content Specialist
Social Media and Content Specialist
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Job Description
VicRoads Registration and Licensing Services (RLS) has undergone a major organisational transformation and now as a corporate entity is creating a stronger business model to deliver VicRoads longterm strategy.
The outcome of this corporate transformation is greater investment in our people systems and technologies which will not only deliver greater capability internally but enable the delivery of new digital products and services to enhance the experience for our customers our partners and the Victorian community.
You have an amazing opportunity to make a truly significant impact on our team the wider business as well as our stakeholders during this exciting period of growth for the company.
- Annual salary range: Commensurate with experience
- Employment type: Full Time Ongoing
- Usual work location: 180 Lonsdale Street Melbourne / Working from home
About the opportunity
Were seeking a proactive creative and motivated Social Media & Content Specialist to bring VicRoads social media strategy to life and help grow its impact.
Working in a dynamic team under the direction of the Email and Content Manager key responsibilities include:
- Developing implementing/executing optimising engaging content for VicRoads Registration and Licensing and Custom Plates social media channels
- Owning community management actively monitoring and responding to audience interactions comments and messages to build strong online engagement and brand trust and monitoring for issues
- Researching social media activities identifying trends and emerging issues and working with the business to develop strategies to communicate and mitigate
- Reporting on social media behaviour and key metrics.
Other responsibilities include social content development creation of design assets and supporting and building eDMs and blog posts.
About you
Were looking for someone with the following skills and experience
- Solid corporate experience developing implementing and evaluating digital and social media strategies and campaigns that adhere to VicRoads brand guidelines and tone of voice.
- Strong verbal and written communication presentation skills creative skills with the ability to craft compelling copy for social media and digital platforms adapting tone style and messaging to suit different audiences and platforms.
- Ability to provide sound advice to key stakeholders on digital engagement best practice and customer sentiment.
- Experience using social media management tools building social media reports and using online analytics tools.
- Ability to use data to optimise social content blog and EDM marketing.
- Capability to identify opportunities for the use of new social media channels tools and techniques.
Our culture
Innovation powers progress but it doesnt come without support. To attract retain and develop talented people we reward initiative and ingenuity foster collaboration and offer dynamic career development. At VicRoads we embrace diversity and inclusion and were proud our workforce reflects the community we work for.
What we offer
- Competitive salary and benefits
- Supportive diverse and inclusive work environment
- Opportunities for professional and personal development
- Flexible working arrangements and familyfriendly practices
How to apply
Please submit your application via the Apply button.
For a copy of the Position Description please email
Unfortunately applications cannot be accepted via this email.
VicRoads is required to evidence your right to work in Australia and may ask for your consent to check records maintained by the Department of Immigration and Border Protection as well as records maintained by Victoria Police and VicRoads as part of the selection process. Information provided to VicRoads will be treated in the strictest confidence.
VicRoads is required to evidence your right to work in Australia and may ask for your consent to check records maintained by the Department of Immigration and Border Protection as well as records maintained by Victoria Police and VicRoads as part of the selection process. Information provided to VicRoads will be treated in the strictest confidence.
Required Experience:
Unclear Seniority
Employment Type
Full-Time
