Specialist, Email Marketing
Specialist, Email Marketing
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Job Description
POSITION OVERVIEW
Reporting to the Director of Ecommerce we are looking for an Email Marketing Specialist to lead the strategy and execution of our email and SMS channels. This role plays a key part in driving customer engagement and supporting our sales and retention objectives. You will collaborate with Content Creative eMerchandising CRM Loyalty and Marketing Automation teams to deliver cohesive highperforming campaigns aligned with brand and business goals.
KEY RESPONSIBILITIES
- Lead the email and SMS marketing strategy to support business goals drive revenue and deepen customer engagement across Canada
- Manage the email calendar ensuring alignment with product launches campaigns promotions and business priorities.
- Own endtoend executionfrom strategic planning and segmentation to deployment testing and performance analysis.
- Collaborate crossfunctionally to create personalized targeted content tailored to customer behaviors and journeys.
- Work closely with the CRM & Loyalty teams to support retention strategies and optimize customer journeys (e.g. increase frequency basket size crosscategory shopping or omnichannel growth).
- Develop and execute A/B testing strategies (subject lines content design timing etc.) to enhance campaign performance.
- Monitor and report on KPIs such as open rates CTRs conversions and ROI to inform continuous optimization.
Qualifications :
QUALIFICATIONS & SKILLS
- Bachelors degree in Marketing eCommerce or a related field.
- 5 years of experience in email and SMS marketing with proven success in campaign strategy and execution.
- Strong grasp of email/SMS best practices platforms and performance metrics.
- Solid project management skills with the ability to prioritize and manage multiple campaigns.
- Datadriven with strong analytical skills and a focus on performance improvement.
- Experience in the retail industry is a strong asset.
- Bilingual (English and French).
Additional Information :
What Sets Us Apart:
- Ultimate flexibility: Enjoy a hybrid work environment that ensures the perfect balance between work and personal life.
- Wellbeing first: Access a comprehensive benefits program designed to take care of you.
- Flexible time off: Paid leave sick days and vacation time to recharge and spend quality time with loved ones.
- Exclusive discounts: Enjoy 50% off regularpriced items from Penningtons Reitmans and RW&CO.
- Referral rewards: Refer friends and earn a bonus for helping us grow our talented team.
- Growth opportunities: Annual bonuses career advancement and tuition reimbursement to help you reach your professional goals.
Total rewards are aligned with your employment status offering different perks depending on whether youre fulltime parttime or under contract.
If this inspires youlets talk. Send us your resume today!
By the way did you know that RCL Reitmans (Canada) Limited has several hundreds of stores all across Canada and three fashion apparel banners Get ready to join the Canadian fashion retail icon with a great success story where you can have a voice and make a real difference.
There are many ways to wear a career at RCL! #ReadytoRCL
Reitmans (Canada) Limited is an equal opportunity employer. We are committed to a diverse and inclusive workplace for all. We recognize that our future success depends on the perspectives and contributions of all our employees their diverse backgrounds abilities and experiences make our business stronger. If you are contacted for a job opportunity please advise us of any accommodations needed to ensure fair and equitable access throughout the recruitment and selection process. All accommodation information provided will be treated as confidential and used only for providing an accessible candidate experience.
We thank all applicants. Only selected candidates will be contacted.
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#LIHybrid
#RCLindeed
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
