CRM & Email Marketing Specialist
CRM & Email Marketing Specialist
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Salary Not Disclosed
1 Vacancy
Job Description
CRM & Email Marketing Specialist
Location: Cape Town South Africa Onsite
Salary: Marketrelated based on experience
Employment Type: Permanent
About the Client
Our client is a dynamic and fastgrowing organisation within the digital marketing and customer engagement space. With a strong emphasis on innovation and performance they aim to create seamless and personalised customer journeys through cuttingedge marketing strategies and tools. The team environment encourages creativity collaboration and continuous learning.
About the Role
We are seeking a CRM & Email Marketing Specialist to lead the planning and execution of email marketing campaigns aimed at driving engagement nurturing leads and enhancing retention. This intermediatelevel role involves full ownership of CRM strategy and execution with a focus on segmentation automation and performance optimisation.
Why Join Them
Opportunity to lead impactful CRM initiatives
Collaborative and creative work culture
Exposure to advanced marketing automation platforms
Work closely with crossfunctional marketing teams
Key Responsibilities
Own the full CRM and email marketing strategy and execution
Manage automation workflows audience segmentation and personalisation tactics
Track and analyse campaign performance delivering actionable insights
Ensure compliance with GDPR and other relevant data protection regulations
Collaborate with content design and performance marketing teams to enhance campaign results
Focus on customer lifecycle marketing retention and engagement
Requirements
Proficiency in email marketing tools and CRM platforms
Solid understanding of data segmentation and campaign automation
Experience with A/B testing and email performance analytics
Strong communication and crossfunctional collaboration skills
Knowledge of regulatory compliance (e.g. GDPR)
Required Experience:
Unclear Seniority
Employment Type
Full-Time
