Associate Director, Marketing and Communications

Responsibilities

• Develop and lead integrated marketing and communications plans and paid media that increase brand awareness and drive donors and prospective donors down the marketing funnel through to conversion.

• Establish monitor and regularly report on measurable OKRs and KPIs to assess the effectiveness of various marketing and communication campaigns.

• Oversee development of annual content calendar and message themes ensuring a surroundsound effect across channels.

• Oversee content creation including ideating drafting proofreading editing and ensuring alignment with brand standards and organizational goals.

• In collaboration with Division Director lead team responsible for executing comprehensive multichannel annual giving program designed to increase donor participation engage a wide range of supporters and meet annual fundraising goals.

• Collaborate with internal stakeholders to ensure content is accurate compelling onbrand and consistent across platforms.

• Partner with ASCO brand team to maintain and update brand guidelines ensuring consistent representation of the organizations identity across all marketing materials.

• Oversee direct marketing efforts including direct mail campaigns to attract donors increase financial support and fill the donor pipeline.

• Negotiate contracts and lead vendor partners as needed including collaborating to implement best practices and optimize paid media performance.

• Prepare compelling pitch decks marketing collateral and internal presentations that communicate the foundations mission programs and impact to stakeholders.

• Lead storytelling initiatives to elevate the foundations profile through engaging content that resonates with target audiences.

• In collaboration with digital agency oversee the development and execution of SEO strategies optimizing web content and using keywords to increase search engine rankings and drive traffic to the website.

• Innovate new ways to connect with prospects and current donors through a testprovescale approach to content and channels.

• Oversee the work and professional development of direct reports.

• Perform other duties as assigned.

Required Education and Experience

• Bachelors degree in marketing communication or related field or equivalent years of experience

• 7 years of progressive experience in marketing and communications including digital marketing

• 3 years of supervisory experience

• Proven experience building a national brand with experience leading marketing organizations across diverse product/program/service sets

• Knowledge of business models marketing and communications concepts fundraising practices and procedures of communications

• Experience developing and using data market research and to guide approaches

Preferred Education and Experience

• Certified Fundraising Executive credential

Competencies

• Excellent communication and presentation skills with the ability to clearly convey information to various audiences

• Demonstrated ability to lead collaboration across working groups

• Strong analytical skills with an ability to contextualize data

• Excellent time management skills with ability to prioritize and reprioritize efforts/workloads with a strong sense of ethic urgency and purpose

• Ability to function as a high performing team member

• A proactive and innovative mindset coupled with a readiness to tackle challenges headon

• Passionate agile and engaged

ADA/Physical Requirements

Fastpaced office environment.

High use of computer and other office technology equipment.

Travel

610 days/yr

Generous Benefits Package:

• Hybrid Work Environment
• Open Leave Policy
• Paid Family Leave
• 13 Paid Holidays per Calendar Year
• Staff Appreciation Days
• 401(k): 7.5% Employer Contribution
• Medical/Dental/Vision
• Employee Assistance Program
• Fertility and Family Forming
• Healthcare Concierge
• Flexible Spending Account(s)
• Healthcare Savings Account
• Disability and Life Insurance

The American Society of Clinical Oncology (ASCO) is an Equal Employment Opportunity (EEO) employer. It is the policy of the Company to provide equal employment opportunities to all qualified applicants without regard to race color religion sex sexual orientation gender identity national origin age protected veteran or disabled status or genetic information.